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		<title>Code of Harmony Skincare Founder Interview: Meet Janet Schriever</title>
		<link>https://thebeautylibrarian.com/code-of-harmony-skincare-founder/</link>
					<comments>https://thebeautylibrarian.com/code-of-harmony-skincare-founder/#comments</comments>
		
		<dc:creator><![CDATA[Melissa Davis]]></dc:creator>
		<pubDate>Tue, 19 Jan 2021 00:41:59 +0000</pubDate>
				<category><![CDATA[Cannabidiol (CBD)]]></category>
		<category><![CDATA[Cannabidiol (CBD) Skincare]]></category>
		<category><![CDATA[Clean Beauty]]></category>
		<category><![CDATA[Exclusive Interview]]></category>
		<category><![CDATA[Green Beauty]]></category>
		<category><![CDATA[Green Beauty Pioneer]]></category>
		<category><![CDATA[Indie Beauty]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[Mature/Aging Skin]]></category>
		<category><![CDATA[Sensitive]]></category>
		<category><![CDATA[Skin-Calming]]></category>
		<category><![CDATA[Skincare Formulator]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Cannabidiol]]></category>
		<category><![CDATA[CBD]]></category>
		<category><![CDATA[CBD Skincare]]></category>
		<category><![CDATA[Code of Harmony Skincare]]></category>
		<category><![CDATA[Code of Harmony Skincare Founder]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[formulator]]></category>
		<category><![CDATA[founder]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[Janet Schriever]]></category>
		<guid isPermaLink="false">https://thebeautylibrarian.com/?p=3761</guid>

					<description><![CDATA[<p>Janet Schriever, Code of Harmony Skincare founder, approaches her passion for clean, multi-benefit cannabidiol (CBD) skincare with impressive commitment and energy.  Her products synergistically combine hemp with a luscious array of soothing plant-based cosmeceuticals.  Code of Harmony Skincare formulations are [&#8230;]</p>
<p>The post <a href="https://thebeautylibrarian.com/code-of-harmony-skincare-founder/">Code of Harmony Skincare Founder Interview: Meet Janet Schriever</a> appeared first on <a href="https://thebeautylibrarian.com">The Beauty Librarian</a>.</p>
]]></description>
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<p><strong>Janet Schriever, <a href="https://codeofharmony.com">Code of Harmony Skincare</a> founder</strong>, approaches her passion for clean, multi-benefit cannabidiol (CBD) skincare with impressive commitment and energy.  Her products synergistically combine hemp with a luscious array of soothing plant-based cosmeceuticals.  Code of Harmony Skincare formulations are loaded with active ingredients yet designed to nurture even sensitive skin, with a strong emphasis on soothing the symptoms of irritable and problem skin and promoting youthful vitality.  In addition to doing tons of research on ingredients and formulation, Ms. Schriever has taken classes at UCLA and the Society of Cosmetic Chemists, and recently enrolled in a 40-hour-a-week esthetician school as well!  Somehow, she also finds the energy to singlehandedly manage Code of Harmony Skincare, an indie beauty line that she has singlehandedly crafted start to finish.  If Ms. Schriever is particularly committed to Code of Harmony and its customers (with whom she genuinely enjoys connecting), perhaps it is because she knows the potential her products hold as well as the huge weight that is lifted when a person finally finds a fix for troubled skin.  For decades, Ms. Schriever herself struggled with and tirelessly sought a topical solution to help calm her rosacea, which led her to discover the soothing benefits of CBD.  Knowing she was onto something, Ms. Schriever built Code of Harmony Skincare—the original beauty-focused CBD line&#8211;out of a genuine love for the skin benefits.  Looking at her clear and glowing complexion now, I am eager to incorporate Code of Harmony products into my regular routine.  Indeed, it’s hard to believe Ms. Schriever’s skin was ever troubled; today at 50, she exudes radiance and <em>easily</em> looks 15 years younger.  Lucky for me, once I started using her high-performance products, a bit of that youthful luminosity seemed to rub off on me.  (You can read my reviews of Code of Harmony Skincare <a href="https://thebeautylibrarian.com/code-of-harmony/">here</a> and <a href="https://thebeautylibrarian.com/code-of-harmony-review">here</a>!)</p>
<p>&nbsp;</p>
<div id="attachment_3779" style="width: 204px" class="wp-caption aligncenter"><img data-recalc-dims="1" decoding="async" aria-describedby="caption-attachment-3779" data-attachment-id="3779" data-permalink="https://thebeautylibrarian.com/code-of-harmony-skincare-founder/craveheadshotimg_8972/" data-orig-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/05/CraveheadshotIMG_8972.jpeg?fit=194%2C291&amp;ssl=1" data-orig-size="194,291" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="Crave Skincare Founder" data-image-description="&lt;p&gt;Crave Skincare Founder Janet Schriever&lt;/p&gt;
" data-image-caption="&lt;p&gt;Crave Skincare Founder Janet Schriever&lt;/p&gt;
" data-medium-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/05/CraveheadshotIMG_8972.jpeg?fit=194%2C291&amp;ssl=1" data-large-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/05/CraveheadshotIMG_8972.jpeg?fit=194%2C291&amp;ssl=1" loading="lazy" class="wp-image-3779 size-full" src="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/05/CraveheadshotIMG_8972.jpeg?resize=194%2C291&#038;ssl=1" alt="Code of Harmony Skincare Founder" width="194" height="291" /><p id="caption-attachment-3779" class="wp-caption-text">Code of Harmony Skincare Founder Janet Schriever</p></div>
<p>&nbsp;</p>
<p><span style="color: #0000ff;"><em>Are there any misconceptions about CBD that you would like to clear up right off the bat?  </em></span></p>
<p><strong> Janet Schriever (JS):</strong><em> </em>CBD won’t get you high.  My products won’t cause you to fail a drug test or smell like weed.  Also, people sometimes assume that <a href="https://codeofharmony.com/">Code of Harmony Skincare</a> is hippie-dippy or that it’s simple and homemade because CBD is the star ingredient, but in reality, my formulas are very complex.  For example, the delivery system I use, Safflower Oleosomes, work in a time-released fashion and gradually releases the active ingredients.  When it comes to beneficial ingredients, I use a lot of them; every ingredient in my products has been chosen because of its skin benefits.  There are no ingredients there just for sensorial effect or fragrance because I want everything to serve the skin rather than just serving the formulation.</p>
<p><em> </em></p>
<p><span style="color: #0000ff;"><em> </em><em>How did you get started in skincare?</em></span></p>
<p><strong>JS:  </strong>I looked at the skincare I was using and noticed all the fillers and things that really didn’t need to be there—about 98% of the formulations were fillers and ingredients that weren’t helping skin.  I wanted formulations with ingredients there to truly benefit skin. I originally started making products by myself with every soothing and anti-aging ingredient I could find.  I had no intention of selling anything.  I hate to say I was going for something gentle because the products are actually very efficacious, but I didn’t want them to worsen skin problems or cause irritation.  I spent a ton of time doing trial and error and conducting research.    My research led to discoveries like the fact that chamomile, despite being soothing, can cause a reaction in a number of people, myself included; I went a little deeper in my research and found that the calming component in chamomile, bisabolol, gives the same benefit without the risk of reaction [hence, the reason Code of Harmony uses bisabolol extracted from chamomile rather than the full-spectrum plant].  I would love to put all the botanicals on the label, but for people with sensitized skin, often highly-purified extracts deliver more optimal benefits without irritation.</p>
<p>&nbsp;</p>
<p><span style="color: #0000ff;"><em>What has your journey been as a formulator?</em></span></p>
<p><strong>JS:  </strong>I’m 80% self-taught.  I took some classes at UCLA and some workshops here and there for some formal training, but most of what I know I’ve learned through research.  At first, I was reading a ton, but I wasn’t discerning enough about the source.  Eventually, I stopped reading blogs and informal publications and started reading clinical trials.  I also used my own experience, looking to other products and ingredients that have worked well and are proven effective.</p>
<p>&nbsp;</p>
<p><span style="color: #0000ff;"><em>Can you describe your own skin frustrations, how you discovered CBD, and the difference it made?</em></span></p>
<p><strong>JS:  </strong>I struggled with rosacea for years, and it was bad off an on, but at 46, it really flared up.  I spent several years experimenting, doing DIY projects trying to find and create something to get my skin under control.  It was a long experimental process.  I started another skincare line briefly.  Then I went to a meeting with an organization called Women Grow that supports women getting into the cannabis business.  I was not particularly interested in cannabis being a business, but I was slightly curious about CBD.  At the meeting, I learned about CBD and what it could do internally in the body.  It immediately clicked for me that it could be a fantastic skincare ingredient.  At the time, CBD in skincare was primarily targeting pain relief, and there were not any beauty-focused CBD lines on the market.  I decided to try it, and it took the products I had been making to a whole new level.  My skin responded beautifully, and I soon got confirmation that others’ did as well.</p>
<p>&nbsp;</p>
<p><span style="color: #0000ff;"><em>What are your favorite benefits of CBD for skin?</em></span></p>
<p><strong>JS: </strong>The calming, soothing benefits are pretty great.  Studies have proven we have an endocannabinoid system in our skin that responds to CBD, and when that system is toned, you can see good results. CBD is wonderful at helping to alleviate the symptoms of acne, eczema, rosacea.  It’s also a great ingredient for sensitive skin and aging.  If you react to some skincare or have trouble tolerating a lot of it, you may have better luck with a CBD product.  That said, every CBD skincare product has to prove itself on its own merit.  They are not all created equal!</p>
<p><em> </em></p>
<p><span style="color: #0000ff;"><em>Have there been any challenges related to introducing a CBD line specifically?</em></span></p>
<p><strong>JS:  </strong>I spent an entire year trying to educate consumers about some of the basics about CBD. The type of CBD I use is not going to get you high or test positive on a drug test.  The CBD isolate I use in Code of Harmony Skincare is completely free of THC (e.g., tetrahydrocannabinol, the chemical compound in cannabis responsible for the high), so what they test for in a drug test is completely absent.</p>
<p>&nbsp;</p>
<p><span style="color: #0000ff;"><em>A report by market research firm </em><a style="color: #0000ff;" href="https://daks2k3a4ib2z.cloudfront.net/595e80a3d32ef41bfa200178/59946cd0990f530001342c7a_CBD_-_HelloMD_Brightfield_Study_-_Summary_Report_-_FINAL.pdf"><em>Brightfield Group</em></a><em> notes that hemp-derived CBD is still treated as a controlled substance by the U.S. Drug Enforcement Agency despite the fact that it will not get a person high or test positive on a drug test.  Why is a non-psychoactive substance being treated as dangerous, and what challenges does this present to Code of Harmony Skincare as a small independent business?</em></span></p>
<p><strong>JS:  </strong>The US government has a patent on CBD as a neuroprotectant and antioxidant and yet maintains that CBD is not therapeutic.  It is still a Schedule I Drug according to the DEA, and the DEA treats CBD the same no matter where it’s derived.  In their eyes, hemp-derived CBD is the same as cannabis-derived CBD.  However, we have to remember who actually makes the laws—Congress, not the DEA.  The problem that this creates for me is consumer perception.  The consumer is confused about whether they can legally buy a CBD product.  Yes, it’s legal; the DEA will not come arrest you.  The Farm Bill says that hemp-derived CBD is legal as long as it is under 0.3% THC [note: Code of Harmony Skincare’s hemp-derived CBD isolate contains no THC], and luckily the stigma is lessening as people realize how safe and beneficial it is.  There’s no reason that hemp should not be 100% legal without any “grey” area or question about where it is derived.  Hemp is grown for all sorts of purposes—paper, clothes, food, medicine.</p>
<p>&nbsp;</p>
<p><span style="color: #0000ff;"><em>Many CBD beauty companies encounter banking difficulties due to federal regulations. Has it been difficult to obtain the financial backing you need, and how have you managed?</em></span></p>
<p><strong>JS:  </strong>Code of Harmony Skincare has faced the same issues with banking that any cannabis business would.  Most banks will shut down merchant processing, and this has happened to me several times.  Larger CBD companies have resources to work this out, but I am self-funded and doing everything myself.  Customers have to buy Code of Harmony Skincare by virtual check.  A lot of customers get put off by that because it can make them start wondering if it’s an illicit purchase.  Really, it’s just a banking issue and not a legality issue, but it has certainly been a challenge for my business.  In terms of larger funding issues, there has been interest from investment companies, but unless they understand the CBD market (which most don’t), it may seem like too much risk for them.  Regulatory issues have made growth slower for me.  As a small business owner who is self-funded, it has been daunting at times.  CBD is a great ingredient, but if it were easy to incorporate CBD into products, you would see all the big corporations jumping on the trend.  Still, I think it [the trouble] will be worth it.  CBD is still new on the market, still seen as somewhat of a novelty ingredient.  I keep hoping things will get easier (business-wise) as CBD’s benefits and safety record become more common knowledge.</p>
<p>&nbsp;</p>
<p><span style="color: #0000ff;"><em>What is your approach to formulation?  How did you decide on the additional beneficial ingredients to include in each product along with CBD?</em></span></p>
<p><strong>JS:  </strong>I’m a big proponent of natural and botanical ingredients and use a variety of them in Code of Harmony.  [Indeed, Code of Harmony ingredient lists feature an array of precious botanicals like Sea Kelp Bioferment, Tremella Mushroom Extract, Safflower Oleosomes, Goji Berry Root Extract, Licorice Root Extract, Prickly Pear Seed Oil, Guava Seed Oil, Watermelon Seed Oil, CoQ10, Pomegranate Oil, Sea Buckthorn CO2, and many more!]  I use them whenever possible, but I also use cosmeceutical extracts, vitamins, and antioxidants.  It’s not easy formulating products naturally.  What many consumers don’t understand is that full-spectrum plant extracts are strong, and there are often a lot of things in them that can irritate and inflame skin.  I love botanicals, and I choose the most efficacious ingredient that is best for the formula.  For instance, I use CBD-isolate rather than the full-spectrum hemp extract, as I use extracts like Centella Asiatica, Resveratrol, and Bisabolol to deliver the benefit without risking reaction.  Yes, they are highly purified, concentrated, and standardized plant extracts, which contain only the benefit and much less of any potential irritant. A lot of this goes against what people want to believe, but not every plant extract is good and not every synthetic is bad; a lab-created ingredient or extract may deliver equal or greater benefit and be a lot easier on the skin than something directly from a plant.</p>
<p>&nbsp;</p>
<p><span style="color: #0000ff;"><em>What have you learned about what it takes to launch and run a successful skincare line today?</em></span></p>
<p><strong>JS:  </strong>I made a ton of mistakes and said yes to things I shouldn’t have.  The main takeaway is this, though:  if you stare down your fears, they eventually go away.  The success I have had is due to blind faith and a ton of work.  Through Instagram and events, I have met really cool people who trust and love Code of Harmony Skincare products.  I’ve really loved the aspect of connecting to my customers, and there’s been a lot of really great support and excitement.  It’s been unexpected and very cool.  That said, I am still very small and still growing.  I have much to do before I will feel secure about calling my business a success.</p>
<p>&nbsp;</p>
<p><span style="color: #0000ff;"><em>How would you describe your beauty and skincare philosophies?</em></span></p>
<p><strong>JS:  </strong>I like a combination of natural and high-performance ingredients in my products.  The market tended to have very natural and organic products without much efficacy (they don’t offer much to skin issues).  On the other hand, traditional fully synthetic products with synthetic emulsifiers and lots of fillers are not helping the skin either.  Traditional skin care formulations can also cause irritation and are far from “clean.”  I wanted to create products with a natural emphasis that were full of every beneficial calming/soothing/nurturing ingredient I could find.  I wanted the products to be gentle in the sense that they won’t trigger irritation yet highly effective and results-driven.  Because I am not a traditional cosmetic chemist (and most of them learn in the lab and on the job), I don’t use a ton of surfactants or lab-created ingredients that are used in traditional skin care.  I came at this with the intention that every ingredient in my products should benefit and serve the skin.  I didn’t want filler ingredients in the products, so you won’t find white and fluffy creams in the line; my products are sort of a light ochre color because of the botanicals and antioxidants in them, and they have natural scents that come from the ingredients that are also helping your skin.</p>
<p>&nbsp;</p>
<div id="attachment_3780" style="width: 693px" class="wp-caption aligncenter"><img data-recalc-dims="1" decoding="async" aria-describedby="caption-attachment-3780" data-attachment-id="3780" data-permalink="https://thebeautylibrarian.com/code-of-harmony-skincare-founder/janet-headshot/" data-orig-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/05/Janet-Headshot.jpeg?fit=771%2C1156&amp;ssl=1" data-orig-size="771,1156" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="Crave Skincare founder" data-image-description="&lt;p&gt;Crave Skincare founder&lt;/p&gt;
" data-image-caption="" data-medium-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/05/Janet-Headshot.jpeg?fit=200%2C300&amp;ssl=1" data-large-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/05/Janet-Headshot.jpeg?fit=683%2C1024&amp;ssl=1" loading="lazy" class="wp-image-3780 size-large" src="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/05/Janet-Headshot.jpeg?resize=683%2C1024&#038;ssl=1" alt="Code of Harmony Skincare founder" width="683" height="1024" /><p id="caption-attachment-3780" class="wp-caption-text">Janet Schriever</p></div>
<p>&nbsp;</p>
<p><span style="color: #0000ff;"><em>How is <a href="https://codeofharmony.com/store/"> Code of Harmony Skincare</a> unique among CBD-skincare lines?</em></span></p>
<p><strong>JS:  </strong>I blindly jumped into this, because I loved it.  I was the first to create a CBD-enhanced “clean” beauty line.  I have put a lot of love, faith, and time into crafting my products.  Now CBD is becoming a hot ingredient, and there are a bunch of lines popping up.  Some of these other companies white-label [i.e., buying their products from a huge producer and then rebranding it to make it appear like they made it].  I would love to see other brand owners put a little more time and thought into their formulas and sourcing, so they know exactly what they’re selling, what every ingredient does, and why it is in the formula.  So even if you are not the chemist, you can be aware of what you are selling and the potential benefits and risks.  For the consumer, you still want to find thoughtfully-formulated products with good reviews.  I choose every ingredient in my products to serve the skin, and my line shows that.  I strive to keep Code of Harmony Skincare accessible rather than pricing it out of range.  I am able to keep prices reasonable because I don’t have a lot of overhead.  It’s just me, and I’m not paying myself.</p>
<p>&nbsp;</p>
<p><span style="color: #0000ff;"><em>Code of Harmony Skincare uses a CBD isolate rather than a full-spectrum extract.  What are the advantages of this?</em></span></p>
<p><strong>JS:  </strong>I find the isolate is less allergenic than the full-spectrum.  The isolate has the terpenes taken out, so there’s no scent, and this is greatly preferred by most people.  Taking the terpenes out lessens reactivity.</p>
<p>&nbsp;</p>
<p><span style="color: #0000ff;"><em>What current trends or pressures in the beauty industry frustrate you and which ones excite you, and why?</em></span></p>
<p><strong>JS:  </strong>The clean beauty/indie thing happening right now is awesome.  <a href="https://codeofharmony.com/store/">Code of Harmony</a> uses clean formulas that are free of fillers and harsh synthetics and full of rich phytonutrients, soothing ingredients, and anti-aging actives.  I think this is a smart approach.  At the same time, though, I think people need to get a little more educated about clean beauty because things are less black-and-white than a lot of consumers believe.  There are a lot of black-and-white attitudes without much digging deeper, and a lot of people are rule-bound to a fault, saying, “I will not use chemicals on my face,” when everything is chemical, or, “I’m not going to use anything I can’t pronounce.”  Some vendors put their consumers at risk by not using preservatives in products that require them.  Then there’s the sustainability issue.  I’m all for natural ingredients, but some things will actually be more sustainable when they’re not taken from nature—such as Sandalwood Oil or Hyaluronic Acid (that used to come from only an animal source and is now created in a lab).</p>
<p>&nbsp;</p>
<p><span style="color: #0000ff;"><em>What do you see as the greatest success of your line so far and what are your hopes for the future?</em></span></p>
<p><strong>JS:  </strong>The response and interest have been great.  My business has been very much about integrity and being transparent.  I try to give people realistic ideas about what to expect or not from each product.  The other thing to know is that the whole line has come from one person from start to finish.  I have done everything myself.  In terms of success, I am still so new!  There’s been a lot of interest from estheticians who want something new and effective.  There’s also been a great response from clients with hormonal cystic acne, rosacea, and other skin troubles; people send me dramatic Before and After pictures.  I don’t solicit these, but they send them in out of gratitude for the transformation they’ve seen in their skin.  Indie Beauty Expo (IBE) has been really invaluable in getting press exposure.  I participated in IBE’s BeautyX live deskside pitch contest, <a href="https://www.beautyindependent.com/beautyx-deskside-domination/">Deskside Domination</a> and was chosen by Glamour, Allure, and Fat Mascara podcast as the winner.  This is huge for a little indie brand like me!  It proved to me that I am doing something of value.  I don’t plan on going anywhere.  I’m really passionate about this and not just jumping on CBD as a fad.</p>
<p><strong>Read my reviews of Code of Harmony Skincare <a href="https://thebeautylibrarian.com/code-of-harmony">here</a> and <a href="https://thebeautylibrarian.com/code-of-harmony-review">here</a>!</strong></p>
<p>&nbsp;</p>
<div id="attachment_3781" style="width: 1034px" class="wp-caption aligncenter"><img data-recalc-dims="1" decoding="async" aria-describedby="caption-attachment-3781" data-attachment-id="3781" data-permalink="https://thebeautylibrarian.com/code-of-harmony-skincare-founder/cravegroup-allcrave/" data-orig-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/06/CraveGroup-AllCrave.jpeg?fit=1280%2C854&amp;ssl=1" data-orig-size="1280,854" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="Crave Skincare" data-image-description="&lt;p&gt;Crave Skincare&lt;/p&gt;
" data-image-caption="&lt;p&gt;The Crave Skincare Collection&lt;/p&gt;
" data-medium-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/06/CraveGroup-AllCrave.jpeg?fit=300%2C200&amp;ssl=1" data-large-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/06/CraveGroup-AllCrave.jpeg?fit=1024%2C683&amp;ssl=1" loading="lazy" class="wp-image-3781 size-large" src="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/06/CraveGroup-AllCrave.jpeg?resize=1024%2C683&#038;ssl=1" alt="Code of Harmony Skincare" width="1024" height="683" /><p id="caption-attachment-3781" class="wp-caption-text">The Code of Harmony Skincare Collection</p></div>
<p>The post <a href="https://thebeautylibrarian.com/code-of-harmony-skincare-founder/">Code of Harmony Skincare Founder Interview: Meet Janet Schriever</a> appeared first on <a href="https://thebeautylibrarian.com">The Beauty Librarian</a>.</p>
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		<title>Exclusive Interview with Okoko Cosmétiques Founder Oyéta Kokoroko</title>
		<link>https://thebeautylibrarian.com/okoko-cosmetiques-founder-interview-2/</link>
					<comments>https://thebeautylibrarian.com/okoko-cosmetiques-founder-interview-2/#respond</comments>
		
		<dc:creator><![CDATA[Melissa Davis]]></dc:creator>
		<pubDate>Sat, 16 Feb 2019 00:34:14 +0000</pubDate>
				<category><![CDATA[Exclusive Interview]]></category>
		<category><![CDATA[Green Beauty]]></category>
		<category><![CDATA[Green Beauty Pioneer]]></category>
		<category><![CDATA[Indie Beauty]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[INTERVIEWS]]></category>
		<category><![CDATA[Skincare Formulator]]></category>
		<category><![CDATA[formulator]]></category>
		<category><![CDATA[Okoko Cosmetiques]]></category>
		<category><![CDATA[Okoko Cosmetiques Founder]]></category>
		<category><![CDATA[Oyeta Kokoroko]]></category>
		<category><![CDATA[skincare]]></category>
		<guid isPermaLink="false">https://thebeautylibrarian.com/?p=6405</guid>

					<description><![CDATA[<p>&#160; &#160; Okoko Cosmétiques founder Oyéta Kokoroko is well known in green beauty circles for her uniquely high-performance luxury skin care products, and hardly a person (myself included) can encounter her without commenting on her radiant complexion and uncommon beauty. [&#8230;]</p>
<p>The post <a href="https://thebeautylibrarian.com/okoko-cosmetiques-founder-interview-2/">Exclusive Interview with Okoko Cosmétiques Founder Oyéta Kokoroko</a> appeared first on <a href="https://thebeautylibrarian.com">The Beauty Librarian</a>.</p>
]]></description>
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<p>&nbsp;</p>



<figure class="wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio">
<div class="wp-block-embed__wrapper">https://youtu.be/SIAsiosYUak</div>
<figcaption><br />Okoko Cosmétiques is international, high-performance, exotic skincare that marries innovation and sophistication, using the rarest ingredients.</figcaption>
</figure>



<p>&nbsp;</p>



<p><strong><a href="https://okokocosmetiques.com/pages/meet-oyeta">Okoko Cosmétiques</a> founder Oyéta Kokoroko</strong> is well known in green beauty circles for her uniquely high-performance luxury skin care products, and hardly a person (myself included) can encounter her without commenting on her radiant complexion and uncommon beauty. Yet what lingers after a conversation with the Okoko Cosmétiques&#8217; founder is her passion for excellence, her desire to unite foes for good, and her drive to elevate green beauty to its highest performance yet. As our interview reveals, Okoko Cosmétiques is ready to take part in the future of green beauty.  With the help of Okoko Cosmétiques Team Members Natalia Lavaggi and Sui-Ling Chin, Founder Oyéta is a green beauty visionary on a mission.</p>



<div class="wp-block-image">
<figure class="aligncenter"><img data-recalc-dims="1" decoding="async" width="643" height="960" data-attachment-id="3921" data-permalink="https://thebeautylibrarian.com/?attachment_id=3921" data-orig-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2019/01/Okoko-replacement-3.png?fit=643%2C960&amp;ssl=1" data-orig-size="643,960" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="Okoko Cosmétiques founder" data-image-description="&lt;p&gt;Okoko Cosmétiques founder&lt;/p&gt;
" data-image-caption="&lt;p&gt;Oyéta, founder of luxury green skincare line Okoko Cosmétiques&lt;/p&gt;
" data-medium-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2019/01/Okoko-replacement-3.png?fit=201%2C300&amp;ssl=1" data-large-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2019/01/Okoko-replacement-3.png?fit=643%2C960&amp;ssl=1" loading="lazy" class="wp-image-3921" src="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2019/01/Okoko-replacement-3.png?resize=643%2C960&#038;ssl=1" alt="Okoko Cosmétiques founder" />
<figcaption>Oyéta, founder of luxury green skincare line Okoko Cosmétiques</figcaption>
</figure>
</div>



<p><em>I read that your interests in wellness and green beauty were inspired in part by your desire to heal health concerns you had when you were young.  You educated yourself in naturopathic medicine including holistic nutrition and herbal medicine.  What are the most important things you’ve learned about natural healing?</em></p>



<p><strong>Oyéta (O): </strong>I view natural healing as involving a combination of inside and outside changes.  When I first explored these issues, I had some health challenges that were linked to my lifestyle; when I began consciously improving my diet and paying attention to my lifestyle (by exercising, managing stress and taking time for relaxation), my problems went away.  The changes I experienced were amazing, and I became very interested in ingredients found in my food. You know what they say: “Let food be thy medicine.’ The good stuff, the simple foods, the plants foods, the fruits, the nuts, and the vegetables are really what the body needs to heal itself and be healthy.  If you are interested to know more, watch the documentary called “<a href="http://www.hungryforchange.tv/">Hungry For Change</a>.” It’s one of the best out there and it says it all.</p>



<p>We live in a highly toxic world and it’s important to take necessary measures to reduce the impact on your body, health, and environment. Try to reduce process foods, support your Farmer’s market, buy organic and fresh whenever possible, do a gentle cleanse from time to time and “clean your beauty routine” are a few steps in natural healing. As I said, the way I see it, healing is holistic. Take care of yourself inside and out. Eat clean, exercise regularly and do things that make you feel awesome. I also think that healing involves thinking about your own life story and working to be in a good place mentally. So yes your life story, state of mind, and thoughts really matter too.</p>



<p>&nbsp;</p>



<p><em>Can you describe how and why your line brings together the best of botanical skincare and scientific skincare to produce such amazing results?</em></p>



<p><strong>O: </strong>I studied natural organic skin care formulation, and most people don’t know this, but I also studied conventional skincare formulation as well.  Mainstream products are still the bulk of products sold on the market, and even though I approach things from a perspective of green beauty, I want to be informed and educated about the industry as a whole.</p>



<p>I find it important to study the conventional market or try to stay abreast of the latest conventional actives. I spend my free time researching novel ingredients and reading clinical studies. I’m in touch with chemists, suppliers, and pharmaceutical companies.  I’m passionate about natural and green, but I still want to work together with others with specialized knowledge. I learn from them, but at the same time, if they are a supplier, I don’t just take their word for it; I read the clinical studies and do my own digging.  I am a researcher at heart.  I like to understand what I’m buying and using—whether it’s food or beauty—really anything I’m using. I aim with my line to deliver ingredients of only the most extraordinary quality while doing good by supporting eco-driven suppliers and small cooperatives from around the world.</p>



<p>&nbsp;</p>



<p><em>Can you tell us about your new mission and vision for Okoko Cosm</em>é<em>tiques?</em></p>



<p><strong>O: </strong> I want to bring together the good from modern science-based formulation with the best in green beauty, taking the valuable aspects of both and combining them.  I took the time to listen to green skincare consumers, and what I what I learned is that they want green formulation with proven natural active ingredients to amplify results. This feedback is really what inspired me to combine the best of natural skincare with safe, clinically tested actives. I am committed to innovation and ultimately I want to provide a top-level product line that includes bioferments, botanical extracts, functional actives, enzymes, etc.  I want my green products to deliver results on par with conventional products. But I will not use low-quality, mass-produced ingredients or fillers in my products.  If I say I can deliver something (with Okoko Cosmétiques), you can be sure I’ve done my homework on it.</p>



<p>At times, there’s a lot of hate between green beauty and mainstream beauty, but for me, it’s not about spreading fear; it’s about bringing something new and different to the table. I think natural skincare should be effective, not just safe. I think consumers have the right to expect more from their beauty products. Not just “safe” or “non-toxic,” it should go above that and help to improve your skin for the better. My goal is to bring green products up to the same level of results as conventional products.</p>



<p>&nbsp;</p>



<p><em>What’s your process as a formulator?</em></p>



<p><strong>O: </strong> I start with a need or a problem to solve and start imagining a product to do it.  I asked myself, what would be the benefits? How would it feel on the skin, and what ingredients do I want? Then I will imagine and develop my dream product that would do exactly that. I LOVE the development phase because I get to experiment a lot and try different combinations, textures, scents which is an incredible experience for a beauty alchemist like me. I research ingredients and actives that can help solve the problem, and then I determine through more research which of these ingredients work well together.  Then finally I formulate. Because of all the thorough researching, it takes a year even many years to formulate a product depending on its level of complexity.</p>



<p>&nbsp;</p>



<p><em>What hurdles have you run into as a green beauty formulator?</em></p>



<p><strong>O: </strong> I often hear people in the beauty community say things like “the chemical stuff just works better.” First off, what is the chemical stuff, lol? There are lots of amazing green beauty brands that have launched incredible products that perform as well or even better than their conventional counterparts. I realize that there is still lots of work to be done to promote natural alternatives. Many people still think that natural skin care doesn’t work or that they will not see the same results they were used to, which is completely false.</p>



<p>Another challenge is, as formulators, we have a responsibility to make products that are safe.  For example, a lot of people right now are against having preservatives in their skincare, but without them, products can end up being truly dangerous. If [a product] goes bad, someone could be harmed; people have ended up blind. We have to ask ourselves, which is the bigger danger using a preservative or leaving it out?  In the chemical industry today, there are more and more naturally-derived preservatives, so it’s possible to research carefully and choose a safe and natural one.</p>



<p>&nbsp;</p>



<p><em>How do you use the products in the Okoko line?</em></p>



<p><strong>O: </strong> The masks [<a href="https://okokocosmetiques.com/collections/face-masks/products/lelixir-de-clarte">Gentle Facial Treatment LA BOUE DE BEAUTÉ</a> and <a href="https://okokocosmetiques.com/collections/face-masks/products/la-boue-de-beaute">Clay Face Mask LA D&#8217;TOX NOIRE</a>] are great for relaxation and preparation.  The masks also make the serums [<a href="https://okokocosmetiques.com/collections/serums/products/elixir-de-clarte">L&#8217;ÉLIXIR DE CLARTÉ (The Radiance Elixir)</a> and <a href="https://okokocosmetiques.com/collections/serums/products/lelixir-de-purete-okoko-new-dragon-s-blood-serum">L’ÉLIXIR DE PURETÉ Sang du Dragon (The Dragon’s Blood)</a>] more effective, enhancing results.  After serum, I will follow with the <a href="https://okokocosmetiques.com/collections/serums/products/les-16-precieux">Radiance Serum and Youth Oil LES 16 PRÉCIEUX (The Precious Oil)</a> and then <a href="https://okokocosmetiques.com/products/coming-soon-at-okoko-sneak-peek-the-red-melting-mask-balm?variant=23719128131">Sublime Balm</a>.  For a truly amazing glow, I’ll mix Sublime Balm and a few drops of The Precious Oil together and then apply. And my skin looks and feels amazing!</p>



<figure class="wp-block-image"><img data-recalc-dims="1" decoding="async" width="1024" height="684" data-attachment-id="3898" data-permalink="https://thebeautylibrarian.com/okoko-new-picture/" data-orig-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2019/01/Okoko-new-picture.jpg?fit=2048%2C1367&amp;ssl=1" data-orig-size="2048,1367" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="Okoko Cosmetiques Founder" data-image-description="&lt;p&gt;Okoko Cosmetiques Founder&lt;/p&gt;
" data-image-caption="&lt;p&gt;High-performance green luxury skincare made with fresh, premium ingredients and enriched with clinically-proven natural actives&lt;/p&gt;
" data-medium-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2019/01/Okoko-new-picture.jpg?fit=300%2C200&amp;ssl=1" data-large-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2019/01/Okoko-new-picture.jpg?fit=1024%2C684&amp;ssl=1" loading="lazy" class="wp-image-3898" src="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2019/01/Okoko-new-picture.jpg?resize=1024%2C684&#038;ssl=1" alt="Okoko Cosmetiques Founder" />
<figcaption>High-performance green luxury skincare made with fresh, premium ingredients and enriched with clinically-proven natural actives</figcaption>
</figure>



<p><em>I know this may be somewhat akin to asking you to choose a favorite child, but which of your products are you most proud of creating?</em></p>



<p><strong>O: </strong> Haha, that’s a good question. I will need to think about it because I truly love the entire Okoko line and I find that each Okoko product works in synergy and you will see better results by using them together. But if I had to choose, maybe The Sublime Balm or The Dragon’s Blood serum. . . .</p>



<p>When I created Sublime Balm, people would tell me they had never seen anything like it, and it was very appealing [with lycopene from tomato oil in a sumptuous blend that includes mango butter, cacao butter, carrot tissue oil (rich in beta carotene) astaxanthin, turmeric, and rosehip oil, all balanced with white clay, bisabolol, and calendula to soothe and repair].</p>



<p>The Dragon’s Blood, even the name is a head-turner. This formula is designed to address a number of challenges. It was inspired by a custom formula I initially created for customers who had problematic skin. We received incredible feedback and I decided to elevate its formula. One of the key ingredients, Dragon’s blood, is a resinous sap, a healing red latex harvested from Dragon’s blood trees which contain taspine, a remarkable tissue-healing agent. I love this serum so much because it promotes skin renewal and healing in such a special way.  Niacinamide powerfully addresses inflammation, discoloration, and signs of aging.  This is a soothing serum, but it also provides gentle exfoliation with willow bark and pomegranate enzymes.  I injured myself (with a curling iron), and I have used The Dragon’s Blood to heal my scar.  I just put up Before and After pictures of my scar with no makeup [on Instagram] so that people can see for themselves how this serum performs.</p>



<p>[Oyeta reflects on this for a moment and smiles.]</p>



<p>I love the whole line. It’s me. I put my heart and soul into Okoko and I’m dedicated to creating and delivering safe, effective skincare products that can help you achieve optimal skin health and healing for real skin issues.</p>



<p>&nbsp;</p>



<p><em>What do you most want your customers to get out of using your products?</em></p>



<p><strong>O: </strong> I designed Okoko Cosmétiques to deliver a spa experience with true effectiveness. Okoko offers the opportunity to indulge <em>and</em> see results. There is everything you need to plump, nourish, repair and exude radiance.</p>



<figure class="wp-block-image"><img data-recalc-dims="1" decoding="async" width="1024" height="537" data-attachment-id="3857" data-permalink="https://thebeautylibrarian.com/?attachment_id=3857" data-orig-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2017/06/Sublime-2.jpg?fit=1977%2C1037&amp;ssl=1" data-orig-size="1977,1037" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="Okoko Cosmétiques founder" data-image-description="&lt;p&gt;Okoko Cosmétiques founder&lt;/p&gt;
" data-image-caption="&lt;p&gt;Okoko Cosmétiques antioxidant-rich Sublime Balm has a beautiful whipped texture.&lt;/p&gt;
" data-medium-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2017/06/Sublime-2.jpg?fit=300%2C157&amp;ssl=1" data-large-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2017/06/Sublime-2.jpg?fit=1024%2C537&amp;ssl=1" loading="lazy" class="wp-image-3857" src="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2017/06/Sublime-2.jpg?resize=1024%2C537&#038;ssl=1" alt="Okoko Cosmétiques founder" />
<figcaption>Okoko Cosmétiques antioxidant-rich Sublime Balm has a beautiful whipped texture.</figcaption>
</figure>



<p><em>What are some of the misconceptions people have and mistakes you see people making when it comes to skincare?</em></p>



<p><strong>O: </strong> I see a lot of women with hundreds of products, especially bloggers.  Many people tend to use way too many different products and actives at once without knowing how they will mix and without giving each product a systematic chance to work.  I understand that bloggers work with brands and try new things, but with so many alternating products, how can you even begin to tell what’s working and what’s not?</p>



<p>Another mistake I see a lot is that people forget to keep their own needs and their skin type in mind and will use a product just because their best friend does despite differences in skin type.  When the product disappoints, is it really that the product is bad or is it just a poor match for that person’s skin?  Perhaps I didn’t see results because it was not formulated for my skin type.</p>



<p>Other common mistakes I see are:</p>



<ul class="wp-block-list">
<li>Not paying enough attention to ingredients<br />• Putting too much makeup on to cover up<br />• Not being consistent with your skincare routine</li>
</ul>



<p>In this same vein, I would really like to see bloggers specify their skin type at the beginning of review articles so that readers can take the review in appropriate context.  I also see a lot of bloggers and consumers not doing their own research to verify and back up their claims.  If you want to blog for a living or be seen as a go-to reliable source, I suggest investing in a course or a book [on skincare ingredients and/or skin care formulation]. For example, Formula Botanica Diploma of Organic Skincare is a great course for beginners that will provide you a solid foundation on ingredients, formulation, and how to make products. Even if you don’t formulate skincare, you will understand how products are made and what makes them effective. This type of knowledge is a HUGE plus for a blogger. If you prefer a lesser investment, here are a few books that I recommend:</p>



<p>1)  <a href="https://www.amazon.com/Holistic-Beauty-Book-Natural-Gorgeous/dp/1900322277">The Holistic Beauty Book</a> (Star Khechara)</p>



<p>2)  <a href="https://www.amazon.com/Carrier-Oils-Aromatherapy-Len-Price/dp/1874353026/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1498457584&amp;sr=1-1&amp;keywords=carrier+oils+for+aromatherapy+and+massage+len+price">Carrier Oils for Aromatherapy &amp; Massage</a> (Len Price)</p>



<p>3)  <a href="https://www.amazon.com/Skin-Care-Cosmetic-Ingredients-Dictionary/dp/1285060792/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1498457659&amp;sr=1-1&amp;keywords=milady+dictionary">Milady’s Skin Care and Cosmetics Ingredients Dictionary</a></p>



<p>I prefer to work with bloggers who do their homework, and in general, I would like to see bloggers digging a little deeper. We have to continually challenge ourselves and dig. Even as a formulator, I continually invest in my education because I want to provide the best experience possible to my customers and show that I have done my homework.</p>



<p>&nbsp;</p>



<p><em>What can you tell us about your new podcast series, <a href="http://theconnector.online/?p=6408">The Connector Podcast</a>?</em></p>



<p><strong>O: </strong> I was hearing a lot of frustration and confusion and, as I mentioned, a lot of animosity between green beauty and mainstream beauty.  For me it&#8217;s not about hating or spreading fear; I want to help have a discussion and provide information from reliable sources.  We’ll bring specialists like scientists, formulators, aromatherapists and other brand founders, etc. and discuss issues like, “How important is the choice of ingredients when you are buying your products?” I want to create a place where people can learn, exchange and find some answers. We’re recording several episodes before we launch and are currently looking for guests who want to be on the show. If you are interested, please get in touch with me, and let&#8217;s chat!</p>



<p>&nbsp;</p>



<p><em>What drives you?</em></p>



<p><strong>O: </strong> I try to think, how can I be of service to people?  That’s my mission.  It’s a lot of work, and I’m trying to be consistent in order to: open minds, set a higher bar, deliver advanced high-performance products that rival the results from conventional beauty products. I want to start a conversation with other brands, rally others, and invite them to take part in the future of green beauty and make it kick ass.</p>



<figure class="wp-block-image"><img data-recalc-dims="1" decoding="async" width="1024" height="683" data-attachment-id="3854" data-permalink="https://thebeautylibrarian.com/?attachment_id=3854" data-orig-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2017/06/Okoko-3.jpg?fit=1875%2C1250&amp;ssl=1" data-orig-size="1875,1250" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="Okoko Cosmetiques Founder" data-image-description="&lt;p&gt;Okoko Cosmetiques Founder&lt;/p&gt;
" data-image-caption="&lt;p&gt;Oyeta (C) with the Okoko team, Sui-Ling Chin (L) and Natalia Lavaggi (R)&lt;/p&gt;
" data-medium-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2017/06/Okoko-3.jpg?fit=300%2C200&amp;ssl=1" data-large-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2017/06/Okoko-3.jpg?fit=1024%2C683&amp;ssl=1" loading="lazy" class="wp-image-3854" src="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2017/06/Okoko-3.jpg?resize=1024%2C683&#038;ssl=1" alt="Okoko Cosmetiques Founder" />
<figcaption>Oyéta (C) with the Okoko team</figcaption>
</figure>



<p><em>What’s on the horizon for Okoko</em> Cosmétiques?</p>



<p><strong>O:</strong> I’m working on developing products that fill a need and bring something innovative to the table. We are launching our limited-edition Trésor, Summer Mist, to hydrate and protect, as a special summer indulgence. There are a lot of beautiful hydrating mists on the market, but I wanted mine to be different and highly functional.  Not only is it hydrating, but it contains lycopene and will also provide UV protection due to a special key active, Venuceane. Venuceane is an active ingredient from algae ferment that <a href="http://www.sederma.com/home.aspx?view=dtl&amp;d=content&amp;s=111&amp;r=178&amp;p=1138&amp;activity=&amp;application=&amp;tradeName=venuceane&amp;keycomponents=&amp;originofkeycomponents=&amp;freetext=&amp;subapplication=&amp;IECIClisted=False&amp;prodID=112">provides UV protection as well as protection against infrared rays</a> and is actually <a href="http://ldrenaud.com/data/News/96/CS_Venuceane_ANG_v1.pdf">heat-activated</a> such that when the sun is hitting you, the protection becomes stronger. So you’ve got a hydrating, antioxidant mist that will also provide protection in the sun. I’m so excited about introducing Trésor, Summer Mist this summer because the UV protection is unique and really answers a need. Please note though, that this product does not replace your sun protection, it complements it beautifully.</p>



<p>Watch out for Okoko Cosmétiques. We are not just about the glow, but we are here to go above that and bring something valuable to the table.</p>



<div class="wp-block-image">
<figure class="aligncenter"><img data-recalc-dims="1" decoding="async" width="640" height="960" data-attachment-id="3855" data-permalink="https://thebeautylibrarian.com/?attachment_id=3855" data-orig-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2017/06/Okoko-4.jpg?fit=640%2C960&amp;ssl=1" data-orig-size="640,960" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="Okoko Cosmetiques Founder" data-image-description="&lt;p&gt;Okoko Cosmetiques Founder&lt;/p&gt;
" data-image-caption="" data-medium-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2017/06/Okoko-4.jpg?fit=200%2C300&amp;ssl=1" data-large-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2017/06/Okoko-4.jpg?fit=640%2C960&amp;ssl=1" loading="lazy" class="wp-image-3855" src="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2017/06/Okoko-4.jpg?resize=640%2C960&#038;ssl=1" alt="Okoko Cosmetiques Founder" /></figure>
</div>



<p><em>What do you love the most about what you do?</em></p>



<p><strong>O:</strong> One of the things I love the most about what I do is the personal dialogues I have with my customers. Knowing what you like, what you need, and how I can help you with your skincare objectives. Every product is made with love and care, from my hands to yours.</p>



<p>Most of all, I want these products to feel amazing for you, to deliver results and to become part of your daily ritual. There is everything you need to plump, nourish and repair. Prepare to look amazing! Exude radiance.</p>



<p>&nbsp;</p>



<p>&nbsp;</p>



<p style="text-align: center;"><strong>Thank you, Oyéta for this inspiring interview! Okoko Cosmétiques elevates self-care with the finest formulations. </strong></p>



<p style="text-align: center;"><strong>Be sure to watch this space, because soon we will feature a second, updated interview with <br />Oyéta about the <a href="https://okokocosmetiques.com/pages/okoko-gives-back">Okoko Gives Back initiative</a>, <a href="http://theconnector.online/">The Connector</a>, and what&#8217;s next for Okoko!</strong></p>



<p>&nbsp;</p>



<p>&nbsp;</p>



<figure class="wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio">
<div class="wp-block-embed__wrapper">https://www.youtube.com/watch?v=uLiNuVxlBpE&amp;feature=youtu.be</div>
<figcaption>The entire Okoko line is luxurious, cruelty-free, vegan, and handmade.</figcaption>
</figure>
<p>The post <a href="https://thebeautylibrarian.com/okoko-cosmetiques-founder-interview-2/">Exclusive Interview with Okoko Cosmétiques Founder Oyéta Kokoroko</a> appeared first on <a href="https://thebeautylibrarian.com">The Beauty Librarian</a>.</p>
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		<title>Interview with Five Elements Skincare Founder Karen Mackay</title>
		<link>https://thebeautylibrarian.com/five-elements-skincare-founder-karen-mackay/</link>
					<comments>https://thebeautylibrarian.com/five-elements-skincare-founder-karen-mackay/#respond</comments>
		
		<dc:creator><![CDATA[Melissa Davis]]></dc:creator>
		<pubDate>Wed, 19 Sep 2018 13:17:57 +0000</pubDate>
				<category><![CDATA[Exclusive Interview]]></category>
		<category><![CDATA[Indie Beauty]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[INTERVIEWS]]></category>
		<category><![CDATA[Skincare Formulator]]></category>
		<category><![CDATA[Five Elements Skincare]]></category>
		<category><![CDATA[formulator]]></category>
		<category><![CDATA[Founder Karen Mackay]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[maker]]></category>
		<guid isPermaLink="false">https://thebeautylibrarian.com/?p=3828</guid>

					<description><![CDATA[<p>Five Elements Skincare is a lovely natural skincare line from New Zealand.  In addition to enjoying and reviewing several of the products, I also had the privilege of interviewing Five Elements Skincare Founder Karen Mackay, a trained botanist who brings a deep [&#8230;]</p>
<p>The post <a href="https://thebeautylibrarian.com/five-elements-skincare-founder-karen-mackay/">Interview with Five Elements Skincare Founder Karen Mackay</a> appeared first on <a href="https://thebeautylibrarian.com">The Beauty Librarian</a>.</p>
]]></description>
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<p><strong><a href="https://www.five-elements.co.nz/">Five Elements Skincare </a></strong>is a lovely natural skincare line from New Zealand.  In addition to enjoying and <a href="https://thebeautylibrarian.com/five-elements-skincare/">reviewing several of the products</a>, I also had the privilege of interviewing<strong> Five Elements Skincare Founder Karen Mackay, </strong>a trained botanist who brings a deep knowledge of plants to her formulations.</p>
<p>&nbsp;</p>
<p><div id="attachment_3841" style="width: 1034px" class="wp-caption aligncenter"><img data-recalc-dims="1" decoding="async" aria-describedby="caption-attachment-3841" data-attachment-id="3841" data-permalink="https://thebeautylibrarian.com/five-elements-skincare-founder-karen-mackay/img_0060/" data-orig-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/09/IMG_0060.jpg?fit=1759%2C1173&amp;ssl=1" data-orig-size="1759,1173" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="Five Elements Founder Karen Mackay" data-image-description="" data-image-caption="&lt;p&gt;Five Elements Founder Karen Mackay&lt;/p&gt;
" data-medium-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/09/IMG_0060.jpg?fit=300%2C200&amp;ssl=1" data-large-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/09/IMG_0060.jpg?fit=1024%2C683&amp;ssl=1" loading="lazy" class="size-large wp-image-3841" src="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/09/IMG_0060.jpg?resize=1024%2C683&#038;ssl=1" alt="Five Elements Founder Karen Mackay" width="1024" height="683" /><p id="caption-attachment-3841" class="wp-caption-text">Five Elements Founder Karen Mackay</p></div></p>
<p>&nbsp;</p>
<p><strong><span style="color: #0000ff;">What are the Five Elements?</span></strong></p>
<p><strong>Karen Mackay (KM):</strong> Ginkgo / Ginko&#8211;<em>Extract of ginkgo biloba is very useful both for the skin and for the hair, it has a strong effect against the course of oxidative processes in the skin and also inhibits the activity of free radicals, it cleanses the contaminated skin and pores from sebum well, protects the skin from harmful external influences, and beautiful.</em><em> </em><em>It is used in anti-cellulite products because of its anti-edematous effect.</em></p>
<p>Olive Oil&#8211;<em>Has a regenerating effect, smooths wrinkles, prevents their formation.</em><em> </em><em>Used to grow and strengthen hair.</em><em> </em><em>Due to the high content of antioxidants, it is often used in products for fading skin.</em></p>
<p>Plantain / Plantago&#8211;<em>The extract contains vitamins C, A, K, tannins, mucus, glycosides, aucubin, bitter substances, a small amount of phytoncides and alkaloids, carbohydrates, saponins.</em><em> </em><em>It has bactericidal, wound healing, anti-inflammatory, antiseptic, cleansing and astringent action. Used in anti-inflammatory drugs, facial care, hand creams, after-sun lotions, preparations for the porous skin of the face, for sensitive skin.</em></p>
<p>Sorrel / Rumex&#8211;<em>Conditioner for the skin, emollient, brightening effect, antioxidant, anti-inflammatory.</em></p>
<p>Rosemary / Rosemary&#8211;<em>An indispensable assistant in the fight against acne, acne, well softens even the coarsest skin.</em></p>
<p>In addition to this base in the composition of organic rose hips, avocado, jojoba, essential oils of geranium, palmarosa and lavender. And that&#8217;s all. Nothing much, very natural composition.</p>
<p>&nbsp;</p>
<p><strong><span style="color: #0000ff;">How would you describe your beauty and skincare philosophies?</span></strong></p>
<p><strong>KM:</strong> To answer this question, I need to tell you my story about how this business started:</p>
<p>I was a practicing teacher for decades! (Maths, Science and Biology at secondary school level). Towards the end of my teaching career, I had a student in one of my classes who was scratching her arms to bleeding point with eczema. Every time I looked at this kid she was scratching herself and obviously in a great deal of discomfort; she was from a compromised family background, I felt sorry for her and one weekend (in October; I had been teaching her since Feb that year), I was determined that I was going to make a skin cream/ balm/ ointment that would soothe her condition.</p>
<p>I live rurally on our small sheep farm and knew what was growing in the area and what I had access to. <em> </em>I sat down and researched the benefits of certain plants, how to make the appropriate extracts, balm etc. Shortly thereafter I gave this lass a tub of what I now call <a href="https://www.five-elements.co.nz/products/skin-tonic">Skin Tonic</a>, told her to apply it at least twice a day, or as needed and within four days her condition had completely cleared!! Initially, I thought that this response was a placebo effect…she liked me, wanted to please me…and her body had come to the party! However, over the next year or so, I trialed the product extensively with people who had all sorts of compromised skin conditions, including severe burns, wounds, eczema, dermatitis, rashes, blisters to great success; it even dampens down psoriasis and rosacea (those skin conditions that have an emotional trigger won’t be cured until the emotional issue has been addressed, but the Skin Tonic will significantly reduce the symptoms).</p>
<p>Given the extensive anecdotal feedback that I have now received from hundreds of people, this extract obviously provides the skin with a concentrated form of anti-inflammatories, anti-oxidants, and nutrients, and by enhancing blood circulation, allows for more oxygen saturation and provides a greater detox through the increased removal of wastes at the skin level. It was at this point of realization that I decided to make a skin product range that would contain as its core ingredient what we now call our <a href="https://www.five-elements.co.nz/pages/extracts">Elemental Phyto-extracts</a>.</p>
<p>The only product that you won’t find our Elemental Phyto-extracts in is the <a href="https://www.five-elements.co.nz/products/natural-sunscreen-spf30">Sunscreen</a> – I tried to include it, and it worked just fine, but after a few weeks, purple steaks began forming throughout the product and I realized that the mineral rich nature of the product was causing an oxidation of the potassium and manganese by the zinc oxide, to form potassium permanganate which is Condy’s Crystals. I didn’t think that people trying to protect themselves from excessive sun exposure would resort to purple steaks adorning their bodies, so I removed it from the ingredient list.</p>
<p>&nbsp;</p>
<p><strong><span style="color: #0000ff;">What are your biggest overarching goals as a) a formulator and b) as a brand founder?</span></strong></p>
<p><strong>KM:</strong> Customer satisfaction in terms of product delivery expectations.  No additives that will compromise the health of the user. To eliminate unnecessary ingredients and maximize the benefits of natural plant-derived extracts. Ethical and enviro-friendly practices. Sustainability of plant ingredients.</p>
<p>&nbsp;</p>
<p><strong><span style="color: #0000ff;">What is your process for creating a new product?</span></strong></p>
<p><strong>KM:</strong> We are always looking for better ways to develop new and helpful products. We have not formalized our approach to new product development, but listen to our customers; when they bring their suggestions, we try them out on at small scale first and then improve the formulation, keeping things as good and natural as they can be.</p>
<p>&nbsp;</p>
<p><img data-recalc-dims="1" decoding="async" data-attachment-id="3840" data-permalink="https://thebeautylibrarian.com/five-elements-skincare-founder-karen-mackay/img_0013/" data-orig-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/09/IMG_0013.jpg?fit=1759%2C1173&amp;ssl=1" data-orig-size="1759,1173" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}" data-image-title="Five Elements Founder Karen Mackay" data-image-description="&lt;p&gt;Five Elements Founder Karen Mackay&lt;/p&gt;
" data-image-caption="" data-medium-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/09/IMG_0013.jpg?fit=300%2C200&amp;ssl=1" data-large-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/09/IMG_0013.jpg?fit=1024%2C683&amp;ssl=1" loading="lazy" class="aligncenter size-large wp-image-3840" src="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/09/IMG_0013.jpg?resize=1024%2C683&#038;ssl=1" alt="Five Elements Founder Karen Mackay" width="1024" height="683" /></p>
<p>&nbsp;</p>
<p><strong><span style="color: #0000ff;">How would you describe the experience you want consumers to have </span><span style="color: #3366ff;">with</span><span style="color: #0000ff;"> Five Elements products?</span></strong></p>
<p><strong>KM:</strong> Customer satisfaction in terms of product delivery expectations. No harmful reactions with use of the product. To engender a feeling of satisfaction that they are giving their skin the maximum nutrient benefit, in the most natural way, in order to maintain a healthy appearance.</p>
<p>&nbsp;</p>
<p><strong><span style="color: #0000ff;">Can you describe your signature Elemental Phytoextracts and how this makes Five Elements unique?</span></strong></p>
<p><strong>KM:</strong> Early on we identified the <a href="https://www.five-elements.co.nz/pages/extracts">five healing plants</a>, from which we derive our name: Ginkgo, Rosemary, Rumex, Plantago, and Olive.  These plants have been used in traditional medicine for hundreds, if not thousands of years and scientific studies back up their efficacy as healing agents.  This Five Elements extract is pure ‘skin food’; with a high concentration of anti-inflammatories, anti-oxidants, minerals, vitamins, and other beneficial phytonutrients.</p>
<p>&nbsp;</p>
<p><strong><span style="color: #0000ff;">How has your post-graduate degree in botany influenced your approach to skincare and product formulation?</span></strong></p>
<p><strong>KM:</strong> Comfortable with critiquing research, as well as growing and working with plants and understanding their nutritional needs. This knowledge enables me to provide an environment that maximizes plant health and therefore the quality of the extracts. I am familiar with working out formulas and ratios and laboratory techniques that are required for product formulation.</p>
<p>&nbsp;</p>
<p><strong><span style="color: #0000ff;">Five Elements uses locally-grown ingredients that are biodynamically grown.  Why is this approach important to you, and what additional benefits does it lend to your products and to the consumer?</span></strong></p>
<p><strong>KM:</strong> We farm organically and biodynamically, paying particular attention to soil health. This requires correct soil pH to allow the symbiotic bacteria to establish a healthy relationship with the plants so that they can maximize their soil nutrient absorption and in turn maximize their phytonutrient production. It also means that no artificial or synthetic products are going into the soil environment and being absorbed by the plants, which could potentially end up in the extracts.</p>
<p>&nbsp;</p>
<p><img data-recalc-dims="1" decoding="async" data-attachment-id="3842" data-permalink="https://thebeautylibrarian.com/five-elements-skincare-founder-karen-mackay/natural-sunscreen-2/" data-orig-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/09/Natural-sunscreen-2.jpg?fit=2336%2C3504&amp;ssl=1" data-orig-size="2336,3504" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;4.5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS 20D&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1508795319&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;34&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.25&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}" data-image-title="Five Elements Founder Karen Mackay" data-image-description="&lt;p&gt;Five Elements Founder Karen Mackay&lt;/p&gt;
" data-image-caption="" data-medium-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/09/Natural-sunscreen-2.jpg?fit=200%2C300&amp;ssl=1" data-large-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/09/Natural-sunscreen-2.jpg?fit=683%2C1024&amp;ssl=1" loading="lazy" class="aligncenter size-large wp-image-3842" src="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/09/Natural-sunscreen-2.jpg?resize=683%2C1024&#038;ssl=1" alt="Five Elements Founder Karen Mackay" width="683" height="1024" /></p>
<p>&nbsp;</p>
<p><strong><span style="color: #0000ff;">Five Elements gives back to conservation efforts by supporting the Marlborough Bat Recovery Project.  How did you choose this cause, and why is it important?</span></strong></p>
<p><strong>KM:</strong> We live within walking distance of the beautiful Pelorus River Scenic Reserve, which is the home of one of the few remaining populations of long tailed bats in New Zealand; bats are the only indigenous mammals to our country! My husband, Don, is a member of a team of voluntary trappers of pest animals that pose a threat to the wildlife in this sanctuary, such as rats, mice and stoats. We believe in the beauty that exists in both people and in the environment, which we find ourselves in, and want to do our part to help make a positive and long lasting impact on our surroundings. We strongly believe everyone can play a role in making a difference in this world, no matter how small.</p>
<p>&nbsp;</p>
<p><strong><span style="color: #0000ff;">How can consumers outside of New Zealand enjoy your products?  Do you have any plans for international retailers?</span></strong></p>
<p><strong>KM:</strong> We are fortunate to have met many people from overseas who were visiting New Zealand, and I have had conversations with customers through cruise ship markets and with those who come to our shop in the local town of Picton. With many such people buying the product, liking it, and wanting more, this prompted us to set up an on-line presence. At the moment we receive a fair number of orders through our online store and stock our product in a few organic shops, mainly in Auckland.  We would like to expand when the time is right, to pass on the benefit of our products to a wider audience, and are presently exploring options.</p>
<p>&nbsp;</p>
<p><strong><span style="color: #0000ff;">How would you advise people to choose between the Skin Tonic Liquid and the Skin Tonic Balm?</span></strong></p>
<p><strong>KM:</strong> I suggest using the Liquid on the face and in the hair line, for ease of application – it is less gloopy; also on areas that are most compromised by a condition, as it contains 100% of the five plant extract. The balm equates to 85% of the extract and is recommended for the rest of the body.</p>
<p>&nbsp;</p>
<p><strong><span style="color: #0000ff;">Elemental Renewal Serum is so much more dynamic than the typical oil-based serums generally found on the market, in part due to the Elemental Phytoextracts, included at a whopping 50%</span>. <span style="color: #0000ff;">What sorts of benefits can customers expect to see given this generous amount of your Elemental Phytoextracts in this formulation?</span></strong></p>
<p><strong>KM:</strong> In formulating this serum, I wanted to include organic oils and essential oils that both complemented and supplemented the nutrient benefits of the five elemental phyto-extracts, but that were also user friendly and easily absorbed.</p>
<p>This is our premium product and is my personal favorite; it certainly ticks all the boxes with regard to repair, regeneration and maintaining skin vitality!</p>
<p>&nbsp;</p>
<p><span style="color: #0000ff;"><strong>How would you advise someone to choose between Elemental Renewal Serum and Skin Tonic?</strong></span></p>
<p><strong>KM:</strong> If you don’t have a compromised skin condition, choose the ER serum, every time! If budget is a factor in your decision-making, you won’t be disappointed with the Skin Tonic Liquid. If your skin is sensitive and you have a sensitivity to essential oils, the Skin Tonic liquid would be a better choice.</p>
<p>&nbsp;</p>
<p><span style="color: #0000ff;"><strong>Could you describe how you approach pricing and the ways in which you prioritize accessibility?</strong></span></p>
<p><strong>KM:</strong> May I just add as a final point that if you look at the prices of our product, relative to volume as well, we have kept the prices of the Skin Tonic Balm and Liquid, at a low and very cost effective price – our profit margins for these products are not at all high and deliberately so! From an ethical point of view, I want these products, as significant skin healers, to be affordable and within the buying reach of all who need and can benefit from their application.</p>
<p><strong>Be sure to check out <a href="https://thebeautylibrarian.com/five-elements-skincare/">my review of Ms. Mackay&#8217;s products</a>!</strong></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>The post <a href="https://thebeautylibrarian.com/five-elements-skincare-founder-karen-mackay/">Interview with Five Elements Skincare Founder Karen Mackay</a> appeared first on <a href="https://thebeautylibrarian.com">The Beauty Librarian</a>.</p>
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		<title>Meet the Visionary Formulator and Founder of Kana Skincare</title>
		<link>https://thebeautylibrarian.com/kana-skincare-interview/</link>
					<comments>https://thebeautylibrarian.com/kana-skincare-interview/#comments</comments>
		
		<dc:creator><![CDATA[Melissa Davis]]></dc:creator>
		<pubDate>Mon, 09 Apr 2018 17:41:59 +0000</pubDate>
				<category><![CDATA[Cannabidiol (CBD)]]></category>
		<category><![CDATA[Cannabidiol (CBD) Skincare]]></category>
		<category><![CDATA[Epidermal Growth Factor (EGF)]]></category>
		<category><![CDATA[Exclusive Interview]]></category>
		<category><![CDATA[Green Beauty Pioneer]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[INTERVIEWS]]></category>
		<category><![CDATA[Korean Skincare]]></category>
		<category><![CDATA[Skincare Formulator]]></category>
		<category><![CDATA[Cannabidiol]]></category>
		<category><![CDATA[CBD]]></category>
		<category><![CDATA[EGF]]></category>
		<category><![CDATA[Epidermal Growth Factor]]></category>
		<category><![CDATA[formulator]]></category>
		<category><![CDATA[founder]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[Kana Skincare]]></category>
		<category><![CDATA[skincare]]></category>
		<guid isPermaLink="false">https://thebeautylibrarian.com/?p=3688</guid>

					<description><![CDATA[<p>Every now and then, I encounter a formulator so exacting and talented that I would (and will) beg to try anything they create, even sight unseen, simply because I am in awe of their artistry.  Such is the case with Janice [&#8230;]</p>
<p>The post <a href="https://thebeautylibrarian.com/kana-skincare-interview/">Meet the Visionary Formulator and Founder of Kana Skincare</a> appeared first on <a href="https://thebeautylibrarian.com">The Beauty Librarian</a>.</p>
]]></description>
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<p>Every now and then, I encounter a formulator so exacting and talented that I would (and will) beg to try anything they create, even sight unseen, simply because I am in awe of their artistry.  Such is the case with Janice Buu, the founder of <span class="il">Kana</span> Skincare and chief formulator of its out-of-this-world <a href="https://www.dankgals.com/collections/cbd-products/products/kana-sleeping-mask">Lavender CBD Sleeping Mask</a>.  I was so impressed that I <em>had</em> to interview Ms. Buu, and she graciously agreed.  Now, without further ado, I am thrilled to introduce you to . . .</p>
<p>&nbsp;</p>
<h2 style="text-align: center;">Janice Buu, the Visionary Founder of <a href="http://www.kanaskincare.com/">Kana Skincare</a></h2>
<p><div id="attachment_3710" style="width: 4010px" class="wp-caption aligncenter"><img data-recalc-dims="1" decoding="async" aria-describedby="caption-attachment-3710" data-attachment-id="3710" data-permalink="https://thebeautylibrarian.com/kana-skincare-interview/dsc09418-3/" data-orig-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/04/DSC09418-2.jpg?fit=4000%2C4000&amp;ssl=1" data-orig-size="4000,4000" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;5.6&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;ILCE-6000&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1507948154&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;20&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.0003125&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}" data-image-title="Kana Skincare Lavender CBD Sleeping Mask" data-image-description="&lt;p&gt;Kana Skincare Lavender CBD Sleeping Mask&lt;/p&gt;
" data-image-caption="&lt;p&gt;Image courtesy of Kana Skincare&lt;/p&gt;
" data-medium-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/04/DSC09418-2.jpg?fit=300%2C300&amp;ssl=1" data-large-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/04/DSC09418-2.jpg?fit=1024%2C1024&amp;ssl=1" loading="lazy" class="size-full wp-image-3710" src="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/04/DSC09418-2.jpg?resize=4000%2C4000&#038;ssl=1" alt="Kana Skincare Lavender CBD Sleeping Mask" width="4000" height="4000" /><p id="caption-attachment-3710" class="wp-caption-text">Image courtesy of <a href="http://www.kanaskincare.com/">Kana Skincare</a></p></div></p>
<p>&nbsp;</p>
<p><span style="color: #003300;"><em>What is the story behind how you became a formulator?</em></span></p>
<p><strong>Janice Buu (JB):</strong>  I was looking for natural hemp products for my father during the recovery of his bypass surgery a few years ago. I researched a lot but did not find many products that I liked in the natural skincare industry. I come from a background of health and sciences, so I quickly became interested in the subject of natural skincare formulations and decided to make my own for those who also believe in plant-based sciences.</p>
<p><em> </em></p>
<p><span style="color: #003300;"><em>How would you describe your beauty and skincare philosophies?</em></span></p>
<p><strong>JB</strong>: Beauty presents itself when we balance our health + nutrition mentally, physically, and spiritually. I am a firm believer in total plant-based philosophy! It is the most natural way to treat, enhance, and boost what our body needs while being environmentally friendly.</p>
<p>&nbsp;</p>
<p><span style="color: #003300;"><em>Where did you get the idea/inspiration for Kana Skincare?</em></span></p>
<p><strong>JB</strong>: I am American born-Chinese Korean. My mother was born and raised in Korea, hence the strong Korean culture influence on me. She has always made her own facial “masks” with things she pulls out of the fridge. I watched her by the kitchen counter cutting up cucumber slices, mixing yogurt with honey. She even washed her hair with beer! (This is almost 30 years ago!) We would put the cucumber slices all over our faces, eyes, and eat the extras that were left on the plate while chatting away at night. So as you can tell, I grew up with different views of skincare compared to my peers. My friends’ moms went to the mall and bought the newest products introduced by sales reps. It wasn’t till I was older then I realized why she always stuck by natural skincare and if she couldn’t find them, she would make them &#8211; because she had extra sensitive skin.</p>
<p>Combined with my research on hemp a few years ago, I thought it would be perfect to marry the two -Hemp CBD + natural Korean skincare formulations/recipes. At Kana, we test everything on myself first, before employees, before friends and family, etc.</p>
<p>For our first product, I am recreating the fun, bonding experience of face masking for mothers and daughters, hence our first product is the Hemp CBD infused Sleeping Mask, except 30 years later, I made a jar full of 28 active botanicals with all natural skincare formulation + aroma.</p>
<p>&nbsp;</p>
<p><div id="attachment_3719" style="width: 4010px" class="wp-caption aligncenter"><img data-recalc-dims="1" decoding="async" aria-describedby="caption-attachment-3719" data-attachment-id="3719" data-permalink="https://thebeautylibrarian.com/kana-skincare-interview/dsc02777-3/" data-orig-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/04/DSC02777-3.jpg?fit=4000%2C4631&amp;ssl=1" data-orig-size="4000,4631" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;20&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;ILCE-6000&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1518592748&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;40&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.01&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}" data-image-title="Kana Skincare Lavender CBD Sleeping Mask" data-image-description="&lt;p&gt;Kana Skincare Lavender CBD Sleeping Mask&lt;/p&gt;
" data-image-caption="&lt;p&gt;Image courtesy of Kana Skincare&lt;/p&gt;
" data-medium-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/04/DSC02777-3.jpg?fit=259%2C300&amp;ssl=1" data-large-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/04/DSC02777-3.jpg?fit=884%2C1024&amp;ssl=1" loading="lazy" class="size-full wp-image-3719" src="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/04/DSC02777-3.jpg?resize=4000%2C4631&#038;ssl=1" alt="Kana Skincare Lavender CBD Sleeping Mask" width="4000" height="4631" /><p id="caption-attachment-3719" class="wp-caption-text">Image courtesy of <a href="http://www.kanaskincare.com/">Kana Skincare</a></p></div></p>
<p>&nbsp;</p>
<p><span style="color: #003300;"><em>Tell us a little bit about the magic of CBD as a skincare ingredient.  How did you discover its potential?</em></span></p>
<p><strong>JB</strong>:  CBD is a magical ingredient that treats eczema, sensitive skin while giving it vitamin A, E, C, and amino acids. It also has strong anti-inflammatory properties, making it great for soothing/relaxing agent.</p>
<p>The first time I tried CBD was when I was testing out a new batch of pearl powder. I mixed some CBD, pearl powder, milk, and raw honey downstairs on my kitchen counter and applied it as a face mask, washed it off after 20 minutes and as always, it felt really good! It wasn’t when I woke up the next day, I found the overnight brightening effect, super smooth skin, and I glowed for days after, even my blemishes were reduced. So I started researching on each ingredient and separating them to test on my skin to see what it was that gave me such magical overnight effect. It was CBD!</p>
<p>&nbsp;</p>
<p><span style="color: #003300;"><em>Can you describe the process/journey behind creating <a href="https://www.dankgals.com/collections/cbd-products/products/kana-sleeping-mask">Kana Skincare Lavender CBD Sleeping Mask</a>, taking it from vision to reality?</em></span></p>
<p><em> </em><strong>JB</strong>:  The sleeping mask R&amp;D alone took about 1.5 years. It probably could have been shortened to a year, but once we got all active botanicals to sync and it worked exactly as we envisioned, then I was very picky on the consistency, texture, color, and aroma. All ingredients must be organic and/or natural, including the production process. If it wasn’t perfect, I wasn’t going to release it. Someone even joked, “Janice is not going to approve it till 2020.” I think I drove the team crazy at one point, hahah.</p>
<p>There was definitely a LOT of trial and error. Ideas, vision, business plans, strategies are always just different parts of the outline. Ideas form better as we practice it more and more.</p>
<p>&nbsp;</p>
<p><span style="color: #003300;"><em>Can you describe some of the cultural attitudes you have encountered, both here in the US and in Korea, to CBD?  Have these attitudes/misconceptions been hurdles for launching your product in either place and if yes, how so?</em></span></p>
<p><strong>JB</strong>:  CBD is still a new ingredient in the US. I definitely think we need more education on proper use of CBD and how it may benefit us in health + beauty. It is gaining its popularity quickly on the west coast and moving to the east. CBD is only allowed for research purposes in Korea as of right now.</p>
<p>&nbsp;</p>
<p><span style="color: #003300;"><em>You have blended CBD with 28 other botanical ingredients to the effect of a hydrating, anti-inflammatory masterpiece.  What things were you going for when you selected the many various ingredients?</em></span></p>
<p><strong>JB</strong>:  I was going for anti-aging and natural brightening/glowing look, so lots of anti-inflammatory agents, cell regenerating boosts, wrinkle fighters!</p>
<p>&nbsp;</p>
<p><span style="color: #003300;"><em>Why did you want to create a sleeping mask specifically?</em></span></p>
<p><strong>JB</strong>:  When we sleep, our body is working hard to repair and heal us from within. So I wanted to take advantage of this and put the body to work along with these active botanicals. I travel and fly around a lot. Our bodies are dehydrated, and we break out. Although sheet masks are fun and helpful at times, it’s definitely not for someone who’s on a tight schedule. Many times, I would accidentally fall asleep with sheet masks left on my face, after a long day of meetings! Only to wake up to my sensitive skin crying for help, seeing the rash, breakouts, patches of my skin would be flakey for days after. Then I thought, if I want to mask, I want to be able to fully relax, I don’t want to wake up in 20 minutes just to take off this mask, then apply the rest of my skincare routine, then go to bed. Why can’t I just sleep with a mask?!</p>
<p>Although I love sheet masks, it’s a fun activity to do with your girlfriends and last minute solutions to that wedding invitation you have in a few hours!</p>
<p>(I see a lot of travelers and even skincare companies advertise sheet masking on the plane. It is a horrible idea, and any reputable aesthetician would be able to tell you, that they will not give you a facial in the dumpster!)</p>
<p>&nbsp;</p>
<p><div id="attachment_3717" style="width: 2010px" class="wp-caption aligncenter"><img data-recalc-dims="1" decoding="async" aria-describedby="caption-attachment-3717" data-attachment-id="3717" data-permalink="https://thebeautylibrarian.com/kana-skincare-interview/dsc00352-2/" data-orig-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/04/DSC00352-2.jpg?fit=2000%2C1333&amp;ssl=1" data-orig-size="2000,1333" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;4.5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;ILCE-6000&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1511847288&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;28&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.00025&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}" data-image-title="Kana Skincare Lavender CBD Sleeping Mask" data-image-description="&lt;p&gt;Kana Skincare Lavender CBD Sleeping Mask&lt;/p&gt;
" data-image-caption="&lt;p&gt;Image courtesy of Kana Skincare&lt;/p&gt;
" data-medium-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/04/DSC00352-2.jpg?fit=300%2C200&amp;ssl=1" data-large-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/04/DSC00352-2.jpg?fit=1024%2C682&amp;ssl=1" loading="lazy" class="size-full wp-image-3717" src="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/04/DSC00352-2.jpg?resize=2000%2C1333&#038;ssl=1" alt="Kana Skincare Lavender CBD Sleeping Mask" width="2000" height="1333" /><p id="caption-attachment-3717" class="wp-caption-text">Image courtesy of <a href="http://www.kanaskincare.com/">Kana Skincare</a></p></div></p>
<p>&nbsp;</p>
<p><span style="color: #003300;"><em>How would you describe the experience you want people to have with your products?</em></span></p>
<p>Everyone who tries Kana will find themselves falling in love with nature, and all things natural. The aroma of the sleeping mask puts all the beauties to sleep on a field of lavenders. They will wake up feeling refreshed with a natural glow. Aromatherapy is practiced in all of our products so the beauties can achieve mental + physical health/beauty all in one step.</p>
<p>Efficiency. We live in a fast-paced society where we demand results and minimalism. Kana shortens skincare routines, provides proven and efficient results.</p>
<p>&nbsp;</p>
<p><span style="color: #003300;"><em>What do you see as the greatest success of your line so far and what are your hopes for the future? </em></span></p>
<p>We have customers returning to purchase more masks for their mothers, friends, and themselves. Great reviews from press &amp; beauty bloggers, editors all over the world. We are about to release our CBD + EGF active botanical essence in 2 weeks! There are people already pre-ordering without even testing essence samples! I am very thankful for the love and trust of people who believe in Kana. I hope countries that have not yet legalized CBD can take a step forward and look into the benefits of CBD and how it may benefit us all, especially patients. Kana will continue to create amazing health + beauty products that enhance the lives of our people.</p>
<p>&nbsp;</p>
<p><span style="color: #003300;"><em>Do you have more products in mind?  Can you give us any hints of what is to come?</em></span></p>
<p><strong>JB</strong>:  Yes! We have some formulas currently in development and in the final human-testing stage, next release is <a href="https://www.dankgals.com/collections/cbd-products/products/cbd-egf-active-botanical-essence">EGF + CBD infused active botanical essence</a> (28 active botanicals)! This is going to be a super fun addition for the beauties to use in their skincare routine, or to replace their existing serum with.</p>
<p>EGF (Epidermal Growth Factor) makes a great partner with CBD because they are both healers. EGF is found in our body since birth, however, it diminishes as we grow older (in our 20’s! don’t want to believe this&#8230; but it’s true.). Without EGF, our skin elasticity would be loose! So I thought the two can partner up and help us! EGF can focus on regeneration of the cells, fight wrinkles, while CBD soothes us, packs our skin with vitamins + amino acids, and heals any inflammation!</p>
<p>&nbsp;</p>
<h3 style="text-align: center;">Now Available!  Just-Released <a href="https://www.dankgals.com/collections/cbd-products/products/cbd-egf-active-botanical-essence">Kana Skincare CBD + EGF Active Botanical Essence</a></h3>
<p>&nbsp;</p>
<p><div id="attachment_3713" style="width: 4258px" class="wp-caption aligncenter"><img data-recalc-dims="1" decoding="async" aria-describedby="caption-attachment-3713" data-attachment-id="3713" data-permalink="https://thebeautylibrarian.com/kana-skincare-interview/egf-and-cbd-leaf-shot/" data-orig-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/04/egf-and-cbd-leaf-shot.jpg?fit=4248%2C3928&amp;ssl=1" data-orig-size="4248,3928" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;4&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;ILCE-6000&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1521815439&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;16&quot;,&quot;iso&quot;:&quot;160&quot;,&quot;shutter_speed&quot;:&quot;0.016666666666667&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}" data-image-title="Kana Skincare CBD + EGF Active Botanical Essence" data-image-description="&lt;p&gt;Kana Skincare CBD + EGF Active Botanical Essence&lt;/p&gt;
" data-image-caption="&lt;p&gt;Kana Skincare&amp;#8217;s Recently Introduced Kana Skincare CBD + EGF Active Botanical Essence&lt;/p&gt;
" data-medium-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/04/egf-and-cbd-leaf-shot.jpg?fit=300%2C277&amp;ssl=1" data-large-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/04/egf-and-cbd-leaf-shot.jpg?fit=1024%2C947&amp;ssl=1" loading="lazy" class="size-full wp-image-3713" src="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/04/egf-and-cbd-leaf-shot.jpg?resize=4248%2C3928&#038;ssl=1" alt="Kana Skincare CBD + EGF Active Botanical Essence" width="4248" height="3928" /><p id="caption-attachment-3713" class="wp-caption-text">Kana Skincare&#8217;s Recently Introduced <a href="https://www.dankgals.com/collections/cbd-products/products/cbd-egf-active-botanical-essence">CBD + EGF Active Botanical Essence</a></p></div></p>
<p>&nbsp;</p>
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<div class="sq_news_text">The most innovative and effective mask on the green beauty market! Organic CBD infused lavender sleeping mask contains 28 active botanicals that work in synergy to heal, hydrate, and brighten your skin while you sleep.  Try it today!</div>
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<p><a id="b_3" class="sq_news" title="Kana Skincare - 3 Photos - 6 Reviews - Skin Care Service - citra ..." href="https://www.dankgals.com/collections/cbd-products/products/cbd-egf-active-botanical-essence">Treat Yourself to Kana CBD + EGF Active Botanical Essence!</a></p>
<div class="sq_news_text">Try Kana Skincare&#8217;s newest bottle of beauty, an innovative botanical essence (think serum on steroids) that delivers rapid healing and anti-aging results.  CBD and EGF are skin&#8217;s new power couple!</div>
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<p><div id="attachment_3724" style="width: 1252px" class="wp-caption aligncenter"><img data-recalc-dims="1" decoding="async" aria-describedby="caption-attachment-3724" data-attachment-id="3724" data-permalink="https://thebeautylibrarian.com/kana-skincare-interview/fullsizerender-95/" data-orig-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/04/FullSizeRender-95.jpg?fit=1242%2C1213&amp;ssl=1" data-orig-size="1242,1213" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="Kana Skincare CBD + EGF Active Botanical Essence" data-image-description="&lt;p&gt;Kana Skincare CBD + EGF Active Botanical Essence&lt;/p&gt;
" data-image-caption="&lt;p&gt;Image courtesy of Kana Skincare&lt;/p&gt;
" data-medium-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/04/FullSizeRender-95.jpg?fit=300%2C293&amp;ssl=1" data-large-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/04/FullSizeRender-95.jpg?fit=1024%2C1000&amp;ssl=1" loading="lazy" class="size-full wp-image-3724" src="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2018/04/FullSizeRender-95.jpg?resize=1242%2C1213&#038;ssl=1" alt="Kana Skincare CBD + EGF Active Botanical Essence" width="1242" height="1213" /><p id="caption-attachment-3724" class="wp-caption-text">Image courtesy of <a href="http://www.kanaskincare.com/">Kana Skincare</a></p></div></p>
<p>&nbsp;</p>
<p>The post <a href="https://thebeautylibrarian.com/kana-skincare-interview/">Meet the Visionary Formulator and Founder of Kana Skincare</a> appeared first on <a href="https://thebeautylibrarian.com">The Beauty Librarian</a>.</p>
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		<title>Beneath Your Mask Founder Dana Jackson: An Exclusive, Candid Interview</title>
		<link>https://thebeautylibrarian.com/beneathyourmask-interview/</link>
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		<dc:creator><![CDATA[Melissa Davis]]></dc:creator>
		<pubDate>Wed, 07 Jun 2017 00:29:40 +0000</pubDate>
				<category><![CDATA[Autoimmune issues]]></category>
		<category><![CDATA[Exclusive Interview]]></category>
		<category><![CDATA[Green Beauty Pioneer]]></category>
		<category><![CDATA[Lupus]]></category>
		<category><![CDATA[Skincare Formulator]]></category>
		<category><![CDATA[Beneath Your Mask]]></category>
		<category><![CDATA[Dana Jackson]]></category>
		<category><![CDATA[formulator]]></category>
		<category><![CDATA[founder]]></category>
		<guid isPermaLink="false">https://thebeautylibrarian.com/?p=1578</guid>

					<description><![CDATA[<p>I had the opportunity to speak with and interview Ms. Dana Jackson, the founder and creator of Beneath Your Mask.  As a skincare enthusiast and blogger, I have tried countless skin care lines and products. Many of the products I [&#8230;]</p>
<p>The post <a href="https://thebeautylibrarian.com/beneathyourmask-interview/">Beneath Your Mask Founder Dana Jackson: An Exclusive, Candid Interview</a> appeared first on <a href="https://thebeautylibrarian.com">The Beauty Librarian</a>.</p>
]]></description>
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<p>I had the opportunity to speak with and interview Ms. Dana Jackson, the founder and creator of <a href="https://beneathyourmask.com/">Beneath Your Mask</a>.  As a skincare enthusiast and blogger, I have tried countless skin care lines and products. Many of the products I have tried have been aesthetically pleasing and well-formulated, and some of them have truly improved my skin in specific, targeted ways.  However, I never encountered a line comprised <em>entirely</em> of powerful, effective, healing, dynamic multi-taskers until I tried Beneath Your Mask.  Having tried samples and minis from various lines, I am very occasionally inspired to buy a standout product here or there; <em>never</em> have I felt compelled to immediately get a full size of <em>every </em>product in a line—until I tried Beneath Your Mask.  Every. Single. Product. Beneath Your Mask is the magic that results when a commitment to health and wellness meets a life of luxury and exquisite beauty decadence. If you have not yet read my review of the Beneath Your Mask experience, I encourage you to find out more about what all the fuss is about <a href="https://thebeautylibrarian.com/beneathyourmask/"><strong>here</strong></a>.</p>
<p>On her <a href="https://beneathyourmask.com/">website</a>, Ms. Jackson shares the most vulnerable, beautiful story of personal transformation that I have ever read. I am not going to attempt to summarize it because it is perfect and true the way it is.  You can find Ms. Jackson’s story in her own words <strong><a href="https://beneathyourmask.com/pages/about-us">here</a></strong>. I guarantee that reading it will deeply enrich your reading of and excitement about the interview below, and if you keep your heart open, it just might help you feel more connected to your fellow human beings as well.</p>
<p>Through her battle with lupus, Dana realized, “The most important and hardest work has been taking off my mask and facing myself. I realized that God could heal me once I removed my mask and revealed my true self — not because He wasn’t willing to before, but because I hadn’t been willing to be vulnerable and humble enough to receive that healing. Hence my company name, Beneath Your Mask.”  Though fully embracing our true selves is difficult, “Beneath that mask lies a beauty that transcends being defined by society’s approval.”</p>
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<p>&nbsp;</p>
<p style="text-align: center;"><strong>Interview with Ms. Dana Jackson</strong></p>
<p><div id="attachment_1580" style="width: 611px" class="wp-caption aligncenter"><img data-recalc-dims="1" decoding="async" aria-describedby="caption-attachment-1580" data-attachment-id="1580" data-permalink="https://thebeautylibrarian.com/beneathyourmask-interview/dana-jackson-natural-on-beach/" data-orig-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2017/06/Dana-Jackson-natural-on-beach.jpg?fit=601%2C900&amp;ssl=1" data-orig-size="601,900" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="Dana Jackson of Beneath Your Mask" data-image-description="" data-image-caption="&lt;p&gt;Interview with Dana Jackson&lt;/p&gt;
" data-medium-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2017/06/Dana-Jackson-natural-on-beach.jpg?fit=200%2C300&amp;ssl=1" data-large-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2017/06/Dana-Jackson-natural-on-beach.jpg?fit=601%2C900&amp;ssl=1" loading="lazy" class="size-full wp-image-1580" src="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2017/06/Dana-Jackson-natural-on-beach.jpg?resize=601%2C900&#038;ssl=1" alt="Interview with Dana Jackson" width="601" height="900" /><p id="caption-attachment-1580" class="wp-caption-text">Interview with Dana Jackson</p></div></p>
<p><span style="color: #339966;">Melissa (M): How has your battle with lupus informed your ideas about beauty and shaped the woman you are today?</span></p>
<p>Dana Jackson (DJ):  My battle with lupus really goes back and starts with beauty; I ended up getting diagnosed because I was going to the dermatologist and having what I thought were strange skin reactions to a prescription, but it eventually turned out to be lupus.  My battle with lupus resulted in me gaining 100 pounds of water weight; my skin was stretched to the point of pain and I got all sorts of stretch marks.  My hair fell out.  My eyes were swollen shut. I had visible lupus-related rashes.  As part of my treatment, I had to be on steroids and my face swelled up from that.</p>
<p>I had always valued brains over beauty, and I really didn’t devote that much of my energy or attention to beauty—until it was taken.  With my symptoms and treatment side effects, I felt like I looked like the Michelin Man, and I was extremely self-conscious. Being brought to that point deepened my sense of compassion, and I started seeing the beauty in things not traditionally considered beautiful.  When I left my life as a business manager in the music industry in Atlanta to go for lupus treatment in Los Angeles, I took one bag and the one pair of shoes that still fit me.  I left all my “stuff,” the material trappings of success behind, and its significance in my life diminished greatly.  Nothing material defined me.</p>
<p>Lupus took away all the “supposed to be’s” about beauty, status, womanhood, and by helping me let go of all of those pressures, eventually let me be comfortable in my own skin.</p>
<p>&nbsp;</p>
<p><span style="color: #339966;">M: Can you tell me a little about what was missing in your former life as an entertainment business manager in the music industry despite all the </span><span style="color: #008000;">glamor</span><span style="color: #339966;"> and material success?</span></p>
<p>DJ:  Looking back now, what was missing was purpose.  I am a go-getter and faced with a challenge, I could always get a specific result, as I am very resourceful. I was successful in my work, but I was working 20-hour days.  You have a huge team around entertainers, and to work well with them, you have to care about whatever they do and make it a huge priority.  I was spending tons of time and energy on ridiculous things that were in no way life or death matters.   So much of my energy and nearly all my time went towards superficial matters for people who were living in a bubble.  This was a stressful, around-the-clock job that just felt empty.</p>
<p>I started praying for purpose and I got diagnosed with lupus.  God answered my prayer, but not in the way I intended. I always tell people now, be very specific in your prayers.  Lupus was God’s way of stripping away things I overvalued and leading me to my greater purpose.</p>
<p>&nbsp;</p>
<p><span style="color: #339966;">M: You describe a strong link between vulnerability and strength. Can you speak about their connectedness?</span></p>
<p>DJ: I am thankful that God sees enough in me to give me this opportunity (through the hard work of healing physically and emotionally) to make dramatic changes in myself and my life.  Not everyone has the opportunity to do that.  Now I look for the good and the beauty in everything.  Even in a pile of discouragement, I look for the small gems of value that I can take away.</p>
<p>&nbsp;</p>
<p>M: How do you thrive in the face of lupus?</p>
<p>DJ: I try to make lupus a small part of my life.  I will say I have the diagnosis of lupus, but not that I “have lupus.”   I have taken supplements and incorporated Chinese medicine, but that’s really only a small part of what matters.  What impacts my health more than anything is my mood and stress levels.  The most important and the hardest part of thriving is the self-work.  That makes the biggest difference, but trying to change who you’ve been for thirty years is not easy.  There is no shortcut there, but it offers the best rewards.</p>
<p>&nbsp;</p>
<p><span style="color: #339966;">M: Can you tell me the story of how and why you created Heal Whipped Skin Soufflé?</span></p>
<p>DJ: In 2011, I was in the hospital in critical care, had gained 100 pounds, and my skin was stretched beyond capacity to the point of extreme pain.  My mother was trying to soothe my skin, and we had to keep things very simple.  After discharge, I eventually lost a great amount of weight and was left with purple stretch marks over my body.  I started looking for solutions and came across Bio Oil, but I wasn’t satisfied with all the ingredients.  I started researching healing ingredients.  At first, I used them individually, but my style has always been go-big-or-go-home—I wanted something that did it all.  I began combining the ingredients I had researched and through many iterations, I eventually created this beautiful formula, Heal.  I made it for myself but gave some to loved ones at the holidays, and to this day, those people stockpile it, afraid of running out.</p>
<p>&nbsp;</p>
<p><span style="color: #339966;">M:  When did you know you wanted to share your products with people more widely?</span></p>
<p>DJ:  I knew I wanted to create a line in 2013/2014.  I just didn’t have time, because I was still working in the entertainment industry.  I had a vision of Beneath Your Mask, but I just didn’t know the when and how, and there were other logistical issues like maintaining health insurance.  Eventually, the company I was working for was bought out.  I knew I wanted to launch my line, but it was still a huge act of faith.  I have invested literally every resource I have into launching Beneath Your Mask.  There are no investors, no backers, it’s all me. I’m paying for everything myself, putting everything I have and more into this.  Launching a business on your own is incredibly stressful, and I have to manage stress carefully or my symptoms (of lupus) will flare.  I’m striving to not take everything about my business so personally when, at the same time, Beneath Your Mask is literally my heart, sweat, and tears, my everything.</p>
<p>&nbsp;</p>
<p><span style="color: #339966;">M:  How have you decided what ingredients to include in each product and where to get them?</span></p>
<p>DJ: Before I would choose an ingredient, I would research it and investigate where it’s naturally grown.  I wanted to source my ingredients in their most natural state from their natural habitat.  I really insist on the most therapeutic form of each ingredient, which means I source from dozens of different countries to get the very best.  This makes a huge difference in the therapeutic value of each ingredient and hugely amplifies what my finished products can do for skin.  I share everything I can about ingredients because I want Beneath Your Mask products to be completely transparent for customers.</p>
<p>&nbsp;</p>
<p><span style="color: #339966;">M: What are your favorite things about each of your products?</span></p>
<p>DJ:  Heal Whipped Skin Souffle—this is bigger than a product. I created it in an act of self-acceptance and healing, and I didn’t intend to sell it.  People fell in love with how well it works. Ultimately, Heal helped give me a bigger perspective on life and helped me find my purpose.</p>
<p>Polish Detoxifying Body Scrub is unlike any scrub I’ve ever used. It’s not harsh, yet it’s extremely effective and doesn’t leave skin dry, it’s so luxurious, and I love how soft it makes my skin.</p>
<p>Indulge Body Elixir offers immediate soothing of itchiness, you name it.  I love how it instantly absorbs into my skin yet feels so indulgent.</p>
<p>Nourish Hair and Skin Serum does everything for skin and hair.  I love the scent, the glow, the hydration.</p>
<p>&nbsp;</p>
<p><span style="color: #339966;">M:  What’s on the horizon for Beneath Your Mask?</span></p>
<p>DJ: We will be coming out with several new products:  a face mask, a face wash, a face toner, and a face serum.  We will be exhibiting at the Indie Beauty Expo in New York, which we’re beyond excited about!</p>
<p>&nbsp;</p>
<p><div id="attachment_1593" style="width: 611px" class="wp-caption aligncenter"><img data-recalc-dims="1" decoding="async" aria-describedby="caption-attachment-1593" data-attachment-id="1593" data-permalink="https://thebeautylibrarian.com/beneathyourmask-interview/dana-jackson-by-steps/" data-orig-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2017/06/Dana-Jackson-by-steps.jpg?fit=601%2C900&amp;ssl=1" data-orig-size="601,900" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="Dana Jackson" data-image-description="&lt;p&gt;Dana Jackson of Beneath Your Mask&lt;/p&gt;
" data-image-caption="&lt;p&gt;Dana Jackson of Beneath Your Mask&lt;/p&gt;
" data-medium-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2017/06/Dana-Jackson-by-steps.jpg?fit=200%2C300&amp;ssl=1" data-large-file="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2017/06/Dana-Jackson-by-steps.jpg?fit=601%2C900&amp;ssl=1" loading="lazy" class="size-full wp-image-1593" src="https://i0.wp.com/thebeautylibrarian.com/wp-content/uploads/2017/06/Dana-Jackson-by-steps.jpg?resize=601%2C900&#038;ssl=1" alt="Dana Jackson of Beneath Your Mask" width="601" height="900" /><p id="caption-attachment-1593" class="wp-caption-text">Dana Jackson of Beneath Your Mask</p></div></p>
<p>The post <a href="https://thebeautylibrarian.com/beneathyourmask-interview/">Beneath Your Mask Founder Dana Jackson: An Exclusive, Candid Interview</a> appeared first on <a href="https://thebeautylibrarian.com">The Beauty Librarian</a>.</p>
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