Five Elements Skincare is a standout handcrafted, all-natural line of skin-loving botanical products from New Zealand that powerfully restore and enhance skin’s wellbeing and vitality, all without any questionable ingredients, common irritants, or harmful additives.  When Five Elements founder Karen Mackay reached out to me and offered me the chance to try a few of her botanical treasures, I jumped at the chance.  Be sure to check out my interview with Ms. Macay!  The products themselves are elegant, with clean formulations that rely on time-tested botanicals, rather than faddish ingredients, to deliver a multitude of skin benefits.  After trying a few of the products and being highly impressed at how well they hydrated, soothed and helped to heal my mature skin, it came as little surprise to me to discover that Five Elements Founder and Formulator Ms. Mackay has a postgraduate degree in Botany.

Five Elements Skincare Founder, Karen Mackay

In addition to my fondness for the products, I also love the values and integrity that this line embodies.  Quality is ensured with careful thought and attention at every step of production; they even grow their own botanicals using biodynamic principles on their herb farm in Marlborough, New Zealand.  Additionally, Five Elements Skincare routinely donates 10% of profits to New Zealand Conservation Efforts, and they frequently designate periods of time during which they donate 15% of all profits to conservation charities.  Packaging is PBA,  plastic-free and recyclable.  Their prices are amazingly accessible, and to top it off, they are also offering a special discount to my readers through the end of September (jump to the end if you can’t wait)!

The full Five Elements Skincare line consists of a lovely assortment of facial, body, and hair products.  I have thoroughly enjoyed four of Ms. Mckay’s creations:

• Five Elements Skin Tonic Balm
• Five Elements Natural Sunscreen SPF 30
• Five Elements Elemental Renewal Serum
• Five Elements Comfrey Balm

From the moment I started using Five Elements Skincare, it was clear that the products had been lovingly and thoughtfully created by someone with a keen and nuanced understanding of the healing powers of plants.  Though each the product in the Five Elements range serves a specific, distinctive purpose, the entire line is infused with impressive anti-inflammatory and restorative properties.  Moreover, I would be remiss if I did not mention that Five Elements Skincare offers some of the best value in all green beauty:  pure ingredients, high-performance formulations, all at refreshingly accessible pricing.

Five Elements Skincare is a line that was born out of pure compassion; as you can read my founder interview below my reviews, Ms. Mackay was inspired to create her initial formulation out of a desire to bring comfort and healing to a student she was teaching who was suffering from painful and debilitating eczema.  She had no intention of launching a business.  However, the culmination of her formulation efforts, a balm that she named Five Elements Skin Tonic in honor of the five healing botanicals it contained, led to such a complete transformation in the student’s condition that others soon clamored for it, continually compelling her to make more to share.  Today, Five Elements Skin Tonic is a beloved hero product to those who have experienced its benefits.  Below, I will tell you about my experience with each Five Elements treasure I have tried, starting with Skin Tonic.

The Irritation Remedy: Five Elements Skin Tonic Balm

I was fortunate enough to have the opportunity to enjoy Five Elements Skin Tonic Balm, which contains the Five Elements plant extracts—a lovely blend of anti-inflammatory Ginkgo, healing Plantago, antiseptic Rosemary, antioxidant Olive, and brightening Rumex–in cold-pressed, extra virgin Olive Oil with Grape Seed Oil and Beeswax.  (The Liquid version contains the Five Elements extracts in an Olive Oil and Grapeseed Oil base.)  All the botanicals have been locally grown in New Zealand, and both the Balm and Liquid are entirely natural and clean without any harsh or harmful additives.  Personally, I cherish the Balm, especially whenever my skin is dry and irritated, which is a fairly regular occurrence for me both because of my skin’s tendencies and also because I occasionally overdo it with harsher actives.  Five Elements Skin Tonic Balm is a nourishing, hydrating, creamy remedy for inflamed skin.  Those of us with problem skin, particularly due to irritation, redness, or dryness, will rejoice at the immediate comfort and rapid healing Skin Tonic helps to provide.  The Balm is a brilliant moisturizer and soothing treatment in one.  Though it may be a little rich for highly acne-prone skin, those with normal to dry skin will love it.  I reserve it for when my skin is dry and not in particularly acne-prone phase and find it a welcome addition to my arsenal.  Remarkably, this soothing botanical gem, made with home-grown plants and lots of care, can be yours for just $17.73!  I wasn’t kidding when I said this was a fantastic value.  Five Elements Skin Tonic Balm is a mighty, healing formulation, especially wonderful for dry, dehydrated, and/or sensitive skin, and an extraordinary find for less than $20!

Ingredients: Elemental Phytoextracts (Ginkgo, Rosemary, Rumex, Plantago, and Extra Virgin Olive oil) in cold-pressed Extra-Virgin Olive Olil and Grape Seed Oil with Beeswax.

The Cleanest Natural SPF I’ve Encountered: Five Elements Natural Sunscreen SPF 30

As someone with photosensitive lupus, I am understandably picky about my sunscreen, and Five Elements Natural Sunscreen SPF 30 is an absolute winner.  I love this blend for so many reasons.  First, Natural Sunscreen SPF 30 contains my favorite ingredient for balanced UVB/UVA protection, zinc oxide, and the formula is one of few that includes as generous an amount of zinc oxide (20%) as I like to see to ensure excellent protection.  Despite the high percentage of zinc oxide, Natural Sunscreen SPF 30 does not leave a white caste and blends like a dream!  The blendability is incredible, as is its creaminess.  The formulation is ultra-pure, with just five natural ingredients (e.g., zinc oxide, shea butter in cold-pressed, extra-virgin olive and grapeseed oil base with a touch of beeswax).  Simple ingredients give way to a surprisingly elegant formulation; as someone who has tested a lot of mineral sunscreens, it’s quite impressive to experience one that is so hydrating and blendable, all without skimping on the protection.

Five Elements Natural Sunscreen is truly nourishing with an amazing texture that is luxurious and hydrating while being ultra-smooth and blendable.   In short, this is a true winner!  You get a lovely helping of protective zinc oxide in an elegant formula with a lovely creamy consistency, excellent dispersion of zinc, all with no white cast.  Plus, Natural Sunscreen SPF 30 can easily double as a lovely moisturizer, as it delivers excellent nourishment and hydration with the purest of ingredients.  This is a very complete, high-performance product despite a minimal-ingredient formula.  I love applying and wearing it and am confident in the SPF protection.  If you want to experience a feat of formulation, look no further!  Plus, the price is incredibly accessible at just $17.52.  Amazing!

Ingredients: Zinc Oxide in cold-pressed Extra Virgin Olive Oil and Grape Seed Oil with Beeswax.

The Antioxidant Nourisher with Striking Anti-Aging Benefits: Five Elements Elemental Renewal Serum

Elemental Renewal Serum features Five Elements’ signature, biodynamically-grown five-plant healing Elemental Phytoextracts, included in the formula at a whopping 50%.  This formula is one of few oil serums I have tried that visibly improves the look of skin, no doubt it owes much to the generous proportion of carefully-chosen Elemental Phytoextracts with microcirculation-boosting and collagen-enhancing Ginkgo, soothing and toning Plantago, antimicrobial and oil-balancing Rosemary, nourishing and anti-inflammatory Olive, and tyrosinase-inhibiting Rumex.  The Five Elements are very well-rounded and complementary, and when you enjoy them at such high potency, skin reaps the rewards.  The base oils are nourishing, skin-loving Organic Rosehip, Avocado, and Jojoba Oils, so there is much here to admire.  Delivering vital minerals and vitamins A, D, and E as well as the special Five Elements healing phytoextracts, Elemental Renewal helps minimize scars, pigmentation, and acne, and it also nourishes and plumps skin while stimulating collagen production for healthy, vibrant skin.  It’s easily absorbed and makes a beautiful daily serum to leave skin soft and renewed.  I also enjoy incorporating a few drops of it into my dry masks to elevate their formulas and boost the healing and hydration.  Either way, Elemental Renewal Serum is a treasure, and it gets even better when you realize you can purchase this botanical beauty for just $26.61.

Ingredients: Contains 50% Elemental Phytoextracts (Ginkgo, Rosemary, Rumex, Plantago, and Extra Virgin Olive oil), Organic Jojoba Oil, Organic Rosehip Oil, Organic Avocado Oil.  Organic Frankincense, Geranium, and Palmarosa essential oils.

Sore-Muscle Soothing: Five Elements Comfrey Balm

This blend is another winner: ultra-soothing and truly effective at relieving my muscle pain and occasional joint pain.  Better yet, Five Elements Comfrey Balm is highly effective without the overwhelming stinging, freezing, or burning of so many topical pain relief products!  It provides relief without that discomfort.  The key ingredients include the Five Elements Organic Elemental Phytoextracts plus Organic Comfrey, Therapeutic-Grade Cumin, Frankincense, and Eucalyptus in a creamy and nourishing organic base.  This is a lovely, clean formula that beautifully showcases the magic of botanicals for pain relief.  This pain relief is available for just $16.12.

Ingredients: Organic Comfrey, Organic Elemental Phyto-extracts, Therapeutic Grade Cumin, Frankincense, Eucalyptus, extra-virgin, cold-pressed olive oil and Organic Grapeseed Oil, Organic Beeswax.

Special Offer, Courtesy of Five Elements Skincare:  Go to their site and use the code SEPTEMBER18 at checkout for FREE Shipping (yes, internationally) for any order over $100NZ (equivalent to around $65US).

Offer expires September 30, 2018.

I’m always eager to expand my horizons! Have you tried this or any other New Zealand skin care brands?  What’s on your global skincare wishlist?

The post Five Elements Skincare: New Zealand-Grown, Botanist-Created Beauty appeared first on The Beauty Librarian.

Five Elements Skincare is a lovely natural skincare line from New Zealand.  In addition to enjoying and reviewing several of the products, I also had the privilege of interviewing Five Elements Skincare Founder Karen Mackay, a trained botanist who brings a deep knowledge of plants to her formulations.

Five Elements Founder Karen Mackay

What are the Five Elements?

Karen Mackay (KM): Ginkgo / Ginko–Extract of ginkgo biloba is very useful both for the skin and for the hair, it has a strong effect against the course of oxidative processes in the skin and also inhibits the activity of free radicals, it cleanses the contaminated skin and pores from sebum well, protects the skin from harmful external influences, and beautiful. It is used in anti-cellulite products because of its anti-edematous effect.

Olive Oil–Has a regenerating effect, smooths wrinkles, prevents their formation. Used to grow and strengthen hair. Due to the high content of antioxidants, it is often used in products for fading skin.

Plantain / Plantago–The extract contains vitamins C, A, K, tannins, mucus, glycosides, aucubin, bitter substances, a small amount of phytoncides and alkaloids, carbohydrates, saponins. It has bactericidal, wound healing, anti-inflammatory, antiseptic, cleansing and astringent action. Used in anti-inflammatory drugs, facial care, hand creams, after-sun lotions, preparations for the porous skin of the face, for sensitive skin.

Sorrel / Rumex–Conditioner for the skin, emollient, brightening effect, antioxidant, anti-inflammatory.

Rosemary / Rosemary–An indispensable assistant in the fight against acne, acne, well softens even the coarsest skin.

In addition to this base in the composition of organic rose hips, avocado, jojoba, essential oils of geranium, palmarosa and lavender. And that’s all. Nothing much, very natural composition.

How would you describe your beauty and skincare philosophies?

KM: To answer this question, I need to tell you my story about how this business started:

I was a practicing teacher for decades! (Maths, Science and Biology at secondary school level). Towards the end of my teaching career, I had a student in one of my classes who was scratching her arms to bleeding point with eczema. Every time I looked at this kid she was scratching herself and obviously in a great deal of discomfort; she was from a compromised family background, I felt sorry for her and one weekend (in October; I had been teaching her since Feb that year), I was determined that I was going to make a skin cream/ balm/ ointment that would soothe her condition.

I live rurally on our small sheep farm and knew what was growing in the area and what I had access to.  I sat down and researched the benefits of certain plants, how to make the appropriate extracts, balm etc. Shortly thereafter I gave this lass a tub of what I now call Skin Tonic, told her to apply it at least twice a day, or as needed and within four days her condition had completely cleared!! Initially, I thought that this response was a placebo effect…she liked me, wanted to please me…and her body had come to the party! However, over the next year or so, I trialed the product extensively with people who had all sorts of compromised skin conditions, including severe burns, wounds, eczema, dermatitis, rashes, blisters to great success; it even dampens down psoriasis and rosacea (those skin conditions that have an emotional trigger won’t be cured until the emotional issue has been addressed, but the Skin Tonic will significantly reduce the symptoms).

Given the extensive anecdotal feedback that I have now received from hundreds of people, this extract obviously provides the skin with a concentrated form of anti-inflammatories, anti-oxidants, and nutrients, and by enhancing blood circulation, allows for more oxygen saturation and provides a greater detox through the increased removal of wastes at the skin level. It was at this point of realization that I decided to make a skin product range that would contain as its core ingredient what we now call our Elemental Phyto-extracts.

The only product that you won’t find our Elemental Phyto-extracts in is the Sunscreen – I tried to include it, and it worked just fine, but after a few weeks, purple steaks began forming throughout the product and I realized that the mineral rich nature of the product was causing an oxidation of the potassium and manganese by the zinc oxide, to form potassium permanganate which is Condy’s Crystals. I didn’t think that people trying to protect themselves from excessive sun exposure would resort to purple steaks adorning their bodies, so I removed it from the ingredient list.

What are your biggest overarching goals as a) a formulator and b) as a brand founder?

KM: Customer satisfaction in terms of product delivery expectations.  No additives that will compromise the health of the user. To eliminate unnecessary ingredients and maximize the benefits of natural plant-derived extracts. Ethical and enviro-friendly practices. Sustainability of plant ingredients.

What is your process for creating a new product?

KM: We are always looking for better ways to develop new and helpful products. We have not formalized our approach to new product development, but listen to our customers; when they bring their suggestions, we try them out on at small scale first and then improve the formulation, keeping things as good and natural as they can be.

How would you describe the experience you want consumers to have with Five Elements products?

KM: Customer satisfaction in terms of product delivery expectations. No harmful reactions with use of the product. To engender a feeling of satisfaction that they are giving their skin the maximum nutrient benefit, in the most natural way, in order to maintain a healthy appearance.

Can you describe your signature Elemental Phytoextracts and how this makes Five Elements unique?

KM: Early on we identified the five healing plants, from which we derive our name: Ginkgo, Rosemary, Rumex, Plantago, and Olive.  These plants have been used in traditional medicine for hundreds, if not thousands of years and scientific studies back up their efficacy as healing agents.  This Five Elements extract is pure ‘skin food’; with a high concentration of anti-inflammatories, anti-oxidants, minerals, vitamins, and other beneficial phytonutrients.

How has your post-graduate degree in botany influenced your approach to skincare and product formulation?

KM: Comfortable with critiquing research, as well as growing and working with plants and understanding their nutritional needs. This knowledge enables me to provide an environment that maximizes plant health and therefore the quality of the extracts. I am familiar with working out formulas and ratios and laboratory techniques that are required for product formulation.

Five Elements uses locally-grown ingredients that are biodynamically grown.  Why is this approach important to you, and what additional benefits does it lend to your products and to the consumer?

KM: We farm organically and biodynamically, paying particular attention to soil health. This requires correct soil pH to allow the symbiotic bacteria to establish a healthy relationship with the plants so that they can maximize their soil nutrient absorption and in turn maximize their phytonutrient production. It also means that no artificial or synthetic products are going into the soil environment and being absorbed by the plants, which could potentially end up in the extracts.

Five Elements gives back to conservation efforts by supporting the Marlborough Bat Recovery Project.  How did you choose this cause, and why is it important?

KM: We live within walking distance of the beautiful Pelorus River Scenic Reserve, which is the home of one of the few remaining populations of long tailed bats in New Zealand; bats are the only indigenous mammals to our country! My husband, Don, is a member of a team of voluntary trappers of pest animals that pose a threat to the wildlife in this sanctuary, such as rats, mice and stoats. We believe in the beauty that exists in both people and in the environment, which we find ourselves in, and want to do our part to help make a positive and long lasting impact on our surroundings. We strongly believe everyone can play a role in making a difference in this world, no matter how small.

How can consumers outside of New Zealand enjoy your products?  Do you have any plans for international retailers?

KM: We are fortunate to have met many people from overseas who were visiting New Zealand, and I have had conversations with customers through cruise ship markets and with those who come to our shop in the local town of Picton. With many such people buying the product, liking it, and wanting more, this prompted us to set up an on-line presence. At the moment we receive a fair number of orders through our online store and stock our product in a few organic shops, mainly in Auckland.  We would like to expand when the time is right, to pass on the benefit of our products to a wider audience, and are presently exploring options.

How would you advise people to choose between the Skin Tonic Liquid and the Skin Tonic Balm?

KM: I suggest using the Liquid on the face and in the hair line, for ease of application – it is less gloopy; also on areas that are most compromised by a condition, as it contains 100% of the five plant extract. The balm equates to 85% of the extract and is recommended for the rest of the body.

Elemental Renewal Serum is so much more dynamic than the typical oil-based serums generally found on the market, in part due to the Elemental Phytoextracts, included at a whopping 50%. What sorts of benefits can customers expect to see given this generous amount of your Elemental Phytoextracts in this formulation?

KM: In formulating this serum, I wanted to include organic oils and essential oils that both complemented and supplemented the nutrient benefits of the five elemental phyto-extracts, but that were also user friendly and easily absorbed.

This is our premium product and is my personal favorite; it certainly ticks all the boxes with regard to repair, regeneration and maintaining skin vitality!

How would you advise someone to choose between Elemental Renewal Serum and Skin Tonic?

KM: If you don’t have a compromised skin condition, choose the ER serum, every time! If budget is a factor in your decision-making, you won’t be disappointed with the Skin Tonic Liquid. If your skin is sensitive and you have a sensitivity to essential oils, the Skin Tonic liquid would be a better choice.

Could you describe how you approach pricing and the ways in which you prioritize accessibility?

KM: May I just add as a final point that if you look at the prices of our product, relative to volume as well, we have kept the prices of the Skin Tonic Balm and Liquid, at a low and very cost effective price – our profit margins for these products are not at all high and deliberately so! From an ethical point of view, I want these products, as significant skin healers, to be affordable and within the buying reach of all who need and can benefit from their application.

Be sure to check out my review of Ms. Mackay’s products!

The post Interview with Five Elements Skincare Founder Karen Mackay appeared first on The Beauty Librarian.