The creator of I’M FABULOUS COSMETICS, Ms. Lacerte, is a renowned medical esthetician with more than two decades of experience in an array of medical esthetics specialties (including working with patients facing cancer or serious burns). Despite her wisdom and impressive experience, her smooth skin appears untouched by age–surely a testament to her incredibly advanced vegan formulations for I’M FABULOUS COSMETICS along with dedication to a healthy lifestyle.  Ms. Lacerte has a deep understanding of skin and what it needs.  For example, as she has wisely stated on I’M FABULOUS COSMETICS’ social media, “I believe that our skin is so much more than just our outer covering.   It’s the outside of our inside and although it has evolved to protect us, our skin is still very sensitive and vulnerable and constantly under attack and so it needs our protection.  That’s why I make raw organic skincare products that will feed, nourish, protect, and love our skin.”  I am delighted that I had the opportunity to interview Ms. Lacerte, and you will find more of her insights below.

My Interview with I’M FABULOUS COSMETICS Founder Anis Lacerte

What is the story behind how you became a skincare formulator and an entrepreneur?

Anis Lacerte (AL): I became an esthetician in 1993 and did an aromatherapy training as well as plant medicine, and by 2003, I started developing skin peels and it quickly became a full line of skincare products. I wanted to use organic plant-based products for my skin that at the time I could not found in stores. I started working with a chemist and decided to do lots and lots of research on ingredients and plants and realize I wanted to focus on an anti-aging and skin correction products.

How would you describe your beauty and skincare philosophies?

AL: I use nothing but 100% botanical ingredients, nothing harmful, formulated for particular actions. I formulate to assist the body in calming the nervous system and enhancing the skin. This also assists in the regulation of the immune system. I believe plants heal. Phyto-Medicine is the future of health and skincare. I also love peptides, especially copper Peptides for skin healing. I believe in quality over quantity  meaning no mass produced ingredients. We spend up to 75% of our costs on raw ingredients for certain formulations, so you aren’t just paying for a pretty bottle, you’re paying for what’s inside.

How has your extensive background as a medical esthetician—along with experience helping burn survivors and cancer patients–informed your approach to skincare and product formulation for your outstanding line, I’M FABULOUS COSMETICS?  What did those patients teach you about healing and rejuvenating skin?

AL: In the 90s and early 2000, I was working with several plastic surgeons and helping with patients with scars from burns or mammectomy. I started doing microneedling using a tattoo machine and a single needle to relax the scar tissue. The patients were excited to try any new techniques. We worked with microneedling, peptides and plant medicine.

How is I’M FABULOUS COSMETICS enhanced by your additional studies of plant botany, herbal medicine, Ayurveda, and traditional Chinese medicine?

AL: We pack the most ingredients at the highest levels of concentration to deliver maximum results without a single drop of artificial chemicals.  We use Miron violet glass bottles and jars to keep our ingredients fresh, and craft our products from the highest quality plants available. We source more than 300 different ingredients from over 68 countries. The best organic ingredients come from all over the globe – and Tata leaves no stone unturned to find the best. We believe in quality over quantity that means no mass-produced ingredients. Most brands will get clinical feedback on a raw ingredient and put the bare minimum in the formula to deliver just the bare amount of results possible because that’s the most cost-efficient way to make products. But we believe more matters. If science shows that a result requires a minimum of 0.1% you’ll likely see much more than that percentage (and anywhere from 2-4X what our competitors put in) to deliver what we find is the absolute best possible result to our clients.

Could you please suggest a few standout I’M FABULOUS COSMETICS products that you would most highly recommend for each of some specific skin challenges?

AL: Below are key I’M FABULOUS products targeting each concern.

Signs of Aging—Copper Peptide Serum,  Caviar Serum, Luxurious Organic Serum, Retinol Cream, Peptide Collagen Repair Cream,  Bio Gorgeous Peel, TCA Cleanser, Powerful Volumizing Serum, Super Peptide Eye Serum, Power Anti-Aging Eye Cream

Acne— TCA Toner, TCA Cleanser, Blemish Potion

Dryness—Caviar Serum, Luxurious Organic Serum, Retinol Cream, Peptide Collagen Repair Cream, Bio Gorgeous Peel

Redness/Impaired Barrier— Niacinamide + B3 serum, Renew Serum

Pigmentation—TCA Toner, TCA Cleanser, Bio Gorgeous Peel, Super White Bio Serum, NIacinamide + B3 Serum, Vitamin C Brightening Serum

What are your favorite ingredients to work with, and why?

AL: With organic anti-aging ingredients that play an essential role in diminishing the visible signs of aging without the side effects of chemical ingredients. Botanical extracts contain antioxidants and help in retaining the youthful appearance of the skin by smoothening wrinkles, fading spots, reducing skin inflammation, and preventing oxidative stress.

What are some common mistakes you see people making in their skincare, and of these what makes you cringe the most and why?

AL: To spend most money on makeup and nothing on skincare, they rather cover their face with makeup to hide imperfection instead of making their skin glow. Most of them realize later as their ages that it is better to take care of the skin at an early age to prevent deep wrinkles and fine lines.

How have you created such an extensive line? What is your process for creating a new product, and do you have anything in the works right now?

AL: I wanted a line that address every skin type and skin condition. I read a lot about new ingredients, research a lot and always look for the new peptides or anti-aging ingredients and includes them in my formulas. I always want to stay on the top of the anti-aging research and formulation.

If you had to pick a favorite product or two from you line of which you are most proud, what would it (they) be, and why?

AL: All of them, I use all of them, I alternate all my serums, creams and peels. The My ultimate favoite are the Luxe Cleanser, the Seaweed toner, the Caviar serum, the Bio Gorgeous peel, the Powerful Volumizing serum and Super peptide eye serum.

How would you describe the experience you want people to have with I’M FABULOUS COSMETICS?

AL: To fell in love with our products and never stop using them.

What current trends or pressures in the beauty industry frustrate you and which ones excite you, and why?

AL: Nothing frustrate me, I am a very positive person and I focus on my brand and not what others do. I am excited by the fact that now people are getting more educated on what they put on their skin and realize it is better to use organic skincare and makeup, then the ones loaded with toxic ingredients and preservatives.

What do you see as the greatest success of I’M FABULOUS COSMETICS so far and what is your vision for the future of your brand?

AL: Hopefully to sell it one day to a big brand.

Thank you for such a wonderful interview, Ms. Lacerte!

If you love gorgeous plant-based skincare like I do, then you won’t want to miss my full review of two I’M FABULOUS COSMETICS treasures, the TCA Toner and High Tech Copper Peptide Serum 10%.  Follow this link!

The post Interview with I’M FABULOUS COSMETICS Founder Anis Lacerte appeared first on The Beauty Librarian.

What is the story of how you decided to create NeoRhythm? What was the initial inspiration?        

Marko Kadunc (MK): Well, some things are just meant to happen, and NeoRhythm was one of them. With PEMF being one of the most user-friendly technologies, recognized by science, well tested and safe to use, we thought why not take advantage of it. Initial research showed there is still a lot of room for improvement and upgrade, and that’s when we realized for the first time, this might be a beginning of a great journey.

With technology development, IoT, and other modern solutions that are becoming more and more available on the market, it gives scientists, developers, and entrepreneurs unlimited possibilities to create solutions that could change people’s lives for the better in many ways.

As NeoRhythm CEO, how/when did you know that you and the team had a good idea?

MK: Most people believe that once the product is developed, (in our case, scientifically confirmed), tested and launched, that’s when you know. But the truth is, that’s only the beginning. We only knew our idea was good after receiving feedback from the first 3000 customers that confirmed we are on the right track. But it’s an ongoing journey, and improvement never really ends as the initial idea keeps getting upgraded.

Could you explain what Pulsed Electromagnetic Fields (PEMF) technology is and why you and your team at MDCN Technologies, Inc. wanted to make this specific technology widely accessible to consumers?

PEMF technology has been used in big, expensive wellness devices for decades with great success. It is used as a treatment for various medical conditions such as chronic pain, fractures and depression and has been shown as promising and safe to treat cancer in studies. It is a form of neurostimulation that encourages your brain to mimic external signals provided by the device in a non-invasive and entirely safe way. With PEMF being scientifically proven, non-invasive and FDA approved as well as safe, we thought it was the right choice to make it accessible to practically everyone.

So how does PEMF really work? If you’ve ever felt yourself sleepy while on a train ride, the repetitive chug-a-chug of the wheels lulling you to sleep, there’s a neurological reason for that. The rhythm of the wheels matches a brain wave state that encourages relaxing and sleep. Our brains take a cue from the movements of the train and mirror the rhythm. The result is that your state of mind shifts into sleep mode.

We want to bring PEMF to people to help them train their brains to work for them, not against them. They are to use it in the comfort of their own home for self-care and consequently avoid  the development of a clinical condition.

How does PEMF compare to other forms of neurostimulation such as Transcranial Magnetic Stimulation (rTMS), which uses much higher stimuli approaching neuronal firing level? How do the impacts and potential benefits of these two modalities differ?

MK: Firstly, NeoRhythm is built for a variety of purposes, unlike other rTMS (brain stimulation therapies used to treat depression) devices are, although it uses the same technology. As opposed to rTMS, we can use PEMF every day, meaning we do not need to wait for a clinical condition to appear and start treating it when too late. We all know it’s better to prevent rather than cure, and that is what NeoRhythm helps you do. It also provides brainwave entrainment, which rTMS devices don’t. There is also, of course, the price-performance ratio.

How did you and your scientific team determine an ideal intensity for the magnetic fields generated by NeoRhythm in terms of maximizing efficacy while maintaining optimal safety for a consumer device?

Well, this wasn’t hard with a team of experts and a multidisciplinary board of advisers, as well as PEMF, being so thoroughly studied, proven safe, non-invasive, and used through decades. Over the years, we have assembled an ambitious team of 15+ experts in various fields and have invited prominent experts in the areas of neuroscience and technology to work with us in various phases of development.

When you consider the potential applications of your technology for the medical and professional sphere, are there specific ailments that you would like to target, and why? Without getting into anything proprietary, how would you tweak or adjust the basic design of the consumer-targeted NeoRhythm in order to create a clinical device?  To what general degree (if any) would clinical disorders require a higher magnetic field intensity for a therapeutic response?

MK: We believe that there are three things you need in order to solve most of your problems – a good night’s sleep, being able to relax and concentrate fully. And that’s what we help people to reach with NeoRhythm. Although it is designed as a wellness device, there is a thin line between clinical and wellness.

The basic design, with some minor adaptions, is already pre-prepared for the medical up-grade to treat depression and migraines. NeoRhythm could already be the answer to some of these issues. But, all these clinical conditions deserve more attention and broader understanding of the client/patient needs, and this has to be integrated into hardware, software, and above all, into communication channels of the company. This will, of course, influence the final price, as it takes the initial NeoRhythm to a higher level.

NeoRhythm is built on the experiences of our research team, especially Bion Institute, and also on the experiences of other scientific and clinical studies. Higher magnetic field intensity is proved to be effective, especially in treating depression, but why using higher intensities, if we can achieve the same results with low-intensity solutions. All PEMF solutions should be based on the scientific/clinical studies but also be confirmed by users so there is a confirmation both by science and people, who are the users after all.

Last but not least, that core NeoRhythm advantage is brainwave entrainment, and this is one of the functionalities where NeoRhythm differs from the higher intensity solutions on the market.

Could you explain the regenerative effects seen with PEMF and what is responsible for them?

MK: There are many studies on PEMF being proven effective on tissue regeneration, but what is mentioned mostly is nerve regeneration – which is one of the main reasons to use PEMF. Nerve regeneration means that the nervous tissues, cells, and cell products are able to repair, and PEMF has been proven effective even with individuals suffering from neurological issues such as spine pain, multiple sclerosis, or even stroke, which proves its power.

What inspired you to create a neurostimulation wearable that can be positioned different ways to target specific areas of the brain? Could you tell us a little about how you determined the ideal placement and frequencies for each of your unique programs?

MK: Electromagnetism is one of the four fundamental forces in the universe and is responsible for innumerable observable phenomena in everyday life. NeoRhythm harnesses its power to produce frequencies that encourage the mind to function in your preferred state, from energy and concentration to sleep to pain control and beyond. And it does so like no other device – it features five inverted coils, strategically placed across the comfortable headband, to produce harmless electromagnetic fields that emit waves in patterns that your mind seeks to imitate. Because of well-thought positioning of 5 magnetic-field-generating inverted coils, which separately and in-tune target specific areas in the brain (prefrontal cortex, temporal lobes, cerebellum, parietal lobe, occipital lobe) or spinal cord to offer the largest and most precise stimulation area on the market today.

NeoRhythm can be placed in any of the 5 predetermined stimulation positions; each one designed access directly to the right part of the brain to provoke the desired state of mind. For example, if you choose the Energy & Vitality mode, it is best to wear the headband over the prefrontal cortex region. For Pain Control, the headband should be worn in a slightly lower position, at the back of the head or even around the back of the neck, to better access the parietal and temporal lobes.

A little bit about frequencies: gamma brainwaves have the highest frequencies (30 Hz+) and are dominant in states with heightened perception. Beta brainwaves (14-30 Hz) are dominant when we are awake, and our consciousness is normally alert. Alpha brainwaves (9-13 Hz) are dominant when we are relaxed – still awake but less alert and perceptive. Theta brainwaves (4-8 Hz) are dominant when we are in a state of reduced consciousness – light and REM sleep, dreaming, or deep meditation. Delta brainwaves (less than 4 Hz) are dominant when we are in a deep sleep without awareness of our surroundings.

NeoRhythm has been carefully programmed by a team of scientists to generate specific dominant rhythm (through controlled low and medium-intensity magnetic fields that develop a minimum flux density of 2.5 gauses and a maximum of 25 gauses) that mirror the mind’s naturally-occurring wave frequencies. Each frequency matches a “state of mind” that we associate with specific activities. In this way, you can choose your preferred state of mind by selecting one of the NeoRhythm programs, and your mind will seek to match NeoRhythm’s suggestion. The intensities created have been proven effective, yet still non-invasive and safe to use.

For example, the program for sleep improvement uses the dominant frequency of 4 Hz, a magnetic flux density of 2.5 mT,  and the accompanying frequency of 2.67 Hz with a magnetic flux density of 0.25mT.

What are the most remarkable things you have learned about the power and benefit of PEMF since launching MDCN Technologies, Inc. and developing NeoRhythm?

MK: How it can truly change your life when you make other changes in it, besides using PEMF. It is incredible what kind of power our brain has over our lives, and we’re just starting to understand and take advantage of it fully. No magic pill is needed. What we need is a good night’s sleep, healthy nutrition, and an active lifestyle that will help us take full advantage of PEMF and truly change our lives for the better.

The Sleek NeoRhythm Headband

Your company is very committed to science and clinical (scientific) testing.  In addition to using scientifically-confirmed frequencies that have been widely studied and FDA-approved for medical and wellness purposes, NeoRhythm has also undergone two double-blind, placebo-controlled studies to formally demonstrate its safety and effectiveness. Why is this commitment to science important to you, and what sorts of further studies are either underway or planned?

MK: Well, without being backed by science, you cannot prove it to be effective, right? If it weren’t backed by science, it would have been just guessing what it could do. That’s why we decided to use PEMF, which is already used widely and proven effective and safe.

We are already preparing for our next research – tackling sleep. Our goal is to define frequencies better so we can then address different sleep disorders and problems. As we are all different, we find it essential to find solutions to various problems in order to help as many people as possible. Unfortunately, there is no universal device, but with modern software solutions (mostly in connection with smartphones) we see options to research and therefore adapt our technology for different needs easily and cost-effectively.

What is the greatest lesson you have learned so far in your career as an entrepreneur?

MK: It’s all about people. I mean it. I’ve learned that you have to connect with people you trust and how important mutual respect is, among co-workers, partners, and customers. I also find it important to have clear goals and always know what your next step is.

What was your mission at the outset of creating MDCN Technologies, and has the mission evolved over time or with new discoveries? If so, how?

MK: Our long-term vision was and is still the same. We want to become the reference point for life quality improvement, where we use transcranial magnetic field technology. We want to optimize our technology by making it invincible and trying to be as customer-centric as possible. We have always kept our customer’s needs in mind. We learned a lot from the first users’ feedback and used it to improve our product. The first headband was redesigned and made much lighter, more comfortable, and more flexible. We developed a new and comprehensive app. We added features to address a broader range of different issues. Over the years, we have developed new ideas and solutions together in the field of PEMF devices with a common goal: to improve the quality of life for all, and the mission stays the same.

What are the biggest problems you hope to solve through NeoRhythm and future endeavors?

MK: We strive to develop medical devices and other devices with high efficiency, that are based on PEMF technology so we can make PEMF available for all people – improving people’s lives is our mission after all. We have set a few goals we want to reach in the next 3 years – to optimize the frequency and include other technical solutions that would make our PEMF technology smarter are two of the most important for us. And of course, helping people improve their lives in the process. We try to offer our customers as much advice as we can to make their lives better, besides using our product.

When it comes to NeoRhythm, we believe in its power to change the world by changing people’s lives for the better first. This is why, to get a chance to make our revolutionary innovation visible to the global population, we decided to join the Innovation World Cup this year. Thousands of contestants from over 80 countries have taken part, and we are ready to join them and shake the future! The most important thing for us right now is to bring NeoRhythm to the spotlight across the WT (wearable technology) scene, so it can improve the lives of people worldwide and begin its global journey. It’s ready to do that by being proven effective and helping thousands of people worldwide already.

The post Interview with Marko Kadunc, OmniPEMF & NeoRhythm CEO appeared first on The Beauty Librarian.

In this video, I’m interviewing Ami Brannon from Neuvana, the company behind the first commercially-available Vagus Nerve Stimulator (VNS), Neuvana Xen Headphones. This innovative wellness device has been recognized by winning iPhone Life’s Best of CES 2020 Award.

Ms. Brannon has a background in medicine and is an expert on the vagus nerve, vagus nerve stimulation (VNS), and all the latest emerging science and research around these topics, so it was a real treat to interview her!

Tune in to our discussion below and find out what the vagus nerve is, what it does, and why stimulating it is so valuable for boosting wellness and managing chronic stress. Also, learn what vagal tone is and how using this device can help improve it. Get tips on how to best use Xen for optimal benefits.

You can learn more about the innovative science behind Neuvanna Xen here!

The post Interview Ami Brannon, Neuvana Xen: Vagus Nerve Stimulation (VNS) Earbuds appeared first on The Beauty Librarian.

Okoko Cosmétiques founder Oyéta Kokoroko is well known in green beauty circles for her uniquely high-performance luxury skin care products, and hardly a person (myself included) can encounter her without commenting on her radiant complexion and uncommon beauty. Yet what lingers after a conversation with the Okoko Cosmétiques’ founder is her passion for excellence, her desire to unite foes for good, and her drive to elevate green beauty to its highest performance yet. As our interview reveals, Okoko Cosmétiques is ready to take part in the future of green beauty.  With the help of Okoko Cosmétiques Team Members Natalia Lavaggi and Sui-Ling Chin, Founder Oyéta is a green beauty visionary on a mission.

I read that your interests in wellness and green beauty were inspired in part by your desire to heal health concerns you had when you were young.  You educated yourself in naturopathic medicine including holistic nutrition and herbal medicine.  What are the most important things you’ve learned about natural healing?

Oyéta (O): I view natural healing as involving a combination of inside and outside changes.  When I first explored these issues, I had some health challenges that were linked to my lifestyle; when I began consciously improving my diet and paying attention to my lifestyle (by exercising, managing stress and taking time for relaxation), my problems went away.  The changes I experienced were amazing, and I became very interested in ingredients found in my food. You know what they say: “Let food be thy medicine.’ The good stuff, the simple foods, the plants foods, the fruits, the nuts, and the vegetables are really what the body needs to heal itself and be healthy.  If you are interested to know more, watch the documentary called “Hungry For Change.” It’s one of the best out there and it says it all.

We live in a highly toxic world and it’s important to take necessary measures to reduce the impact on your body, health, and environment. Try to reduce process foods, support your Farmer’s market, buy organic and fresh whenever possible, do a gentle cleanse from time to time and “clean your beauty routine” are a few steps in natural healing. As I said, the way I see it, healing is holistic. Take care of yourself inside and out. Eat clean, exercise regularly and do things that make you feel awesome. I also think that healing involves thinking about your own life story and working to be in a good place mentally. So yes your life story, state of mind, and thoughts really matter too.

Can you describe how and why your line brings together the best of botanical skincare and scientific skincare to produce such amazing results?

O: I studied natural organic skin care formulation, and most people don’t know this, but I also studied conventional skincare formulation as well.  Mainstream products are still the bulk of products sold on the market, and even though I approach things from a perspective of green beauty, I want to be informed and educated about the industry as a whole.

I find it important to study the conventional market or try to stay abreast of the latest conventional actives. I spend my free time researching novel ingredients and reading clinical studies. I’m in touch with chemists, suppliers, and pharmaceutical companies.  I’m passionate about natural and green, but I still want to work together with others with specialized knowledge. I learn from them, but at the same time, if they are a supplier, I don’t just take their word for it; I read the clinical studies and do my own digging.  I am a researcher at heart.  I like to understand what I’m buying and using—whether it’s food or beauty—really anything I’m using. I aim with my line to deliver ingredients of only the most extraordinary quality while doing good by supporting eco-driven suppliers and small cooperatives from around the world.

Can you tell us about your new mission and vision for Okoko Cosmétiques?

O: I want to bring together the good from modern science-based formulation with the best in green beauty, taking the valuable aspects of both and combining them.  I took the time to listen to green skincare consumers, and what I what I learned is that they want green formulation with proven natural active ingredients to amplify results. This feedback is really what inspired me to combine the best of natural skincare with safe, clinically tested actives. I am committed to innovation and ultimately I want to provide a top-level product line that includes bioferments, botanical extracts, functional actives, enzymes, etc.  I want my green products to deliver results on par with conventional products. But I will not use low-quality, mass-produced ingredients or fillers in my products.  If I say I can deliver something (with Okoko Cosmétiques), you can be sure I’ve done my homework on it.

At times, there’s a lot of hate between green beauty and mainstream beauty, but for me, it’s not about spreading fear; it’s about bringing something new and different to the table. I think natural skincare should be effective, not just safe. I think consumers have the right to expect more from their beauty products. Not just “safe” or “non-toxic,” it should go above that and help to improve your skin for the better. My goal is to bring green products up to the same level of results as conventional products.

What’s your process as a formulator?

O: I start with a need or a problem to solve and start imagining a product to do it.  I asked myself, what would be the benefits? How would it feel on the skin, and what ingredients do I want? Then I will imagine and develop my dream product that would do exactly that. I LOVE the development phase because I get to experiment a lot and try different combinations, textures, scents which is an incredible experience for a beauty alchemist like me. I research ingredients and actives that can help solve the problem, and then I determine through more research which of these ingredients work well together.  Then finally I formulate. Because of all the thorough researching, it takes a year even many years to formulate a product depending on its level of complexity.

What hurdles have you run into as a green beauty formulator?

O: I often hear people in the beauty community say things like “the chemical stuff just works better.” First off, what is the chemical stuff, lol? There are lots of amazing green beauty brands that have launched incredible products that perform as well or even better than their conventional counterparts. I realize that there is still lots of work to be done to promote natural alternatives. Many people still think that natural skin care doesn’t work or that they will not see the same results they were used to, which is completely false.

Another challenge is, as formulators, we have a responsibility to make products that are safe.  For example, a lot of people right now are against having preservatives in their skincare, but without them, products can end up being truly dangerous. If [a product] goes bad, someone could be harmed; people have ended up blind. We have to ask ourselves, which is the bigger danger using a preservative or leaving it out?  In the chemical industry today, there are more and more naturally-derived preservatives, so it’s possible to research carefully and choose a safe and natural one.

How do you use the products in the Okoko line?

O: The masks [Gentle Facial Treatment LA BOUE DE BEAUTÉ and Clay Face Mask LA D’TOX NOIRE] are great for relaxation and preparation.  The masks also make the serums [L’ÉLIXIR DE CLARTÉ (The Radiance Elixir) and L’ÉLIXIR DE PURETÉ Sang du Dragon (The Dragon’s Blood)] more effective, enhancing results.  After serum, I will follow with the Radiance Serum and Youth Oil LES 16 PRÉCIEUX (The Precious Oil) and then Sublime Balm.  For a truly amazing glow, I’ll mix Sublime Balm and a few drops of The Precious Oil together and then apply. And my skin looks and feels amazing!

I know this may be somewhat akin to asking you to choose a favorite child, but which of your products are you most proud of creating?

O: Haha, that’s a good question. I will need to think about it because I truly love the entire Okoko line and I find that each Okoko product works in synergy and you will see better results by using them together. But if I had to choose, maybe The Sublime Balm or The Dragon’s Blood serum. . . .

When I created Sublime Balm, people would tell me they had never seen anything like it, and it was very appealing [with lycopene from tomato oil in a sumptuous blend that includes mango butter, cacao butter, carrot tissue oil (rich in beta carotene) astaxanthin, turmeric, and rosehip oil, all balanced with white clay, bisabolol, and calendula to soothe and repair].

The Dragon’s Blood, even the name is a head-turner. This formula is designed to address a number of challenges. It was inspired by a custom formula I initially created for customers who had problematic skin. We received incredible feedback and I decided to elevate its formula. One of the key ingredients, Dragon’s blood, is a resinous sap, a healing red latex harvested from Dragon’s blood trees which contain taspine, a remarkable tissue-healing agent. I love this serum so much because it promotes skin renewal and healing in such a special way.  Niacinamide powerfully addresses inflammation, discoloration, and signs of aging.  This is a soothing serum, but it also provides gentle exfoliation with willow bark and pomegranate enzymes.  I injured myself (with a curling iron), and I have used The Dragon’s Blood to heal my scar.  I just put up Before and After pictures of my scar with no makeup [on Instagram] so that people can see for themselves how this serum performs.

[Oyeta reflects on this for a moment and smiles.]

I love the whole line. It’s me. I put my heart and soul into Okoko and I’m dedicated to creating and delivering safe, effective skincare products that can help you achieve optimal skin health and healing for real skin issues.

What do you most want your customers to get out of using your products?

O: I designed Okoko Cosmétiques to deliver a spa experience with true effectiveness. Okoko offers the opportunity to indulge and see results. There is everything you need to plump, nourish, repair and exude radiance.

What are some of the misconceptions people have and mistakes you see people making when it comes to skincare?

O: I see a lot of women with hundreds of products, especially bloggers.  Many people tend to use way too many different products and actives at once without knowing how they will mix and without giving each product a systematic chance to work.  I understand that bloggers work with brands and try new things, but with so many alternating products, how can you even begin to tell what’s working and what’s not?

Another mistake I see a lot is that people forget to keep their own needs and their skin type in mind and will use a product just because their best friend does despite differences in skin type.  When the product disappoints, is it really that the product is bad or is it just a poor match for that person’s skin?  Perhaps I didn’t see results because it was not formulated for my skin type.

Other common mistakes I see are:

• Not paying enough attention to ingredients
  • Putting too much makeup on to cover up
  • Not being consistent with your skincare routine

In this same vein, I would really like to see bloggers specify their skin type at the beginning of review articles so that readers can take the review in appropriate context.  I also see a lot of bloggers and consumers not doing their own research to verify and back up their claims.  If you want to blog for a living or be seen as a go-to reliable source, I suggest investing in a course or a book [on skincare ingredients and/or skin care formulation]. For example, Formula Botanica Diploma of Organic Skincare is a great course for beginners that will provide you a solid foundation on ingredients, formulation, and how to make products. Even if you don’t formulate skincare, you will understand how products are made and what makes them effective. This type of knowledge is a HUGE plus for a blogger. If you prefer a lesser investment, here are a few books that I recommend:

1)  The Holistic Beauty Book (Star Khechara)

2)  Carrier Oils for Aromatherapy & Massage (Len Price)

3)  Milady’s Skin Care and Cosmetics Ingredients Dictionary

I prefer to work with bloggers who do their homework, and in general, I would like to see bloggers digging a little deeper. We have to continually challenge ourselves and dig. Even as a formulator, I continually invest in my education because I want to provide the best experience possible to my customers and show that I have done my homework.

What can you tell us about your new podcast series, The Connector Podcast?

O: I was hearing a lot of frustration and confusion and, as I mentioned, a lot of animosity between green beauty and mainstream beauty.  For me it’s not about hating or spreading fear; I want to help have a discussion and provide information from reliable sources.  We’ll bring specialists like scientists, formulators, aromatherapists and other brand founders, etc. and discuss issues like, “How important is the choice of ingredients when you are buying your products?” I want to create a place where people can learn, exchange and find some answers. We’re recording several episodes before we launch and are currently looking for guests who want to be on the show. If you are interested, please get in touch with me, and let’s chat!

What drives you?

O: I try to think, how can I be of service to people?  That’s my mission.  It’s a lot of work, and I’m trying to be consistent in order to: open minds, set a higher bar, deliver advanced high-performance products that rival the results from conventional beauty products. I want to start a conversation with other brands, rally others, and invite them to take part in the future of green beauty and make it kick ass.

What’s on the horizon for Okoko Cosmétiques?

O: I’m working on developing products that fill a need and bring something innovative to the table. We are launching our limited-edition Trésor, Summer Mist, to hydrate and protect, as a special summer indulgence. There are a lot of beautiful hydrating mists on the market, but I wanted mine to be different and highly functional.  Not only is it hydrating, but it contains lycopene and will also provide UV protection due to a special key active, Venuceane. Venuceane is an active ingredient from algae ferment that provides UV protection as well as protection against infrared rays and is actually heat-activated such that when the sun is hitting you, the protection becomes stronger. So you’ve got a hydrating, antioxidant mist that will also provide protection in the sun. I’m so excited about introducing Trésor, Summer Mist this summer because the UV protection is unique and really answers a need. Please note though, that this product does not replace your sun protection, it complements it beautifully.

Watch out for Okoko Cosmétiques. We are not just about the glow, but we are here to go above that and bring something valuable to the table.

What do you love the most about what you do?

O: One of the things I love the most about what I do is the personal dialogues I have with my customers. Knowing what you like, what you need, and how I can help you with your skincare objectives. Every product is made with love and care, from my hands to yours.

Most of all, I want these products to feel amazing for you, to deliver results and to become part of your daily ritual. There is everything you need to plump, nourish and repair. Prepare to look amazing! Exude radiance.

Thank you, Oyéta for this inspiring interview! Okoko Cosmétiques elevates self-care with the finest formulations.

Be sure to watch this space, because soon we will feature a second, updated interview with
Oyéta about the Okoko Gives Back initiative, The Connector, and what’s next for Okoko!

The post Exclusive Interview with Okoko Cosmétiques Founder Oyéta Kokoroko appeared first on The Beauty Librarian.

I’m pleased to introduce my exclusive interview with Coyran Cheung, founder and formulator of OSCO, a natural and organic skincare line focused on pollution defense.  Coyran is a registered nurse whose lovely products reflect knowledge from her healthcare training and formal certification in organic formulation.  I hope you enjoy our conversation!  To find out more about OSCO’s offerings, be sure to check out my review of the line’s first release, Pollution Defense Serum!

Coyran Cheung

What is the story behind how you became a formulator?  (Perhaps you can elaborate on what you  have already said in your Bio on the OSCO website.)

Coyran Cheung:  I started my journey into natural beauty when I was 23. My whole face broke out due to hormonal problems and the use of synthetic skincare products. For years I was depressed with low self-esteem, and I did not want to face anyone. I tried many solutions, but my skin didn’t improve at all until I started to use natural skincare and changed my lifestyle. My skin improved although it did take time. From this time on, I put trust in the power of natural and green beauty. I treasure this great gift from nature so much because it gave me back my life.

I am a registered nurse who worked shifts in the hospital. It is a meaningful job but hard and stressful. I love caring and helping people solve their concerns. However, I found my work-life balance was missing, as I spent most of the time working and working. I didn’t have extra time to do things that I like. I am very passionate about natural and green beauty as well as formulating effective skincare products to help people solve their problems. I then decided to study the International Organic Skincare Entrepreneur Program at Formula Botanica to enhance my formulation knowledge.  I graduated from Formula Botanica in 2017 and became a professional organic skincare formulator. Finally, in 2018, I chose to give up my high salary and stable job to regain balance and chase what I really desire – helping people in another way and solving their skin problems.  Now I do what I love, and I created my skincare brand with my passion for natural and green beauty – OSCO Natural & Organic!

How has overcoming your skin challenges (hormonal acne, something so many women struggle with) informed the way you conceptualize beauty and also how you approach product formulation?

Coyran Cheung:  I know it seems hopeless and frustrating when you are facing skin problems. But I do believe beauty is simple, pure, and clean. Using high-quality natural skincare products and a simple skincare routine will help! Of course, a healthy lifestyle is equally important.

Many people suffer from skin problems– especially acne, blackheads, large pores, dry and sensitive skin, hyperpigmentation, etc. Pollution is one of the reasons for that. Also, people are busy nowadays and want everything to be convenient. Therefore, I formulated the Pollution Defense Serum to solve people’s main skin concerns caused by pollution, without requiring a complicated skincare routine. I used 100% natural and 80% organic ingredients that are high in antioxidants and essential fatty acids to protect and repair the skin as it faces the polluted environment every day.

 How did you become aware of and then passionate about pollution and skincare?

Coyran Cheung:  Pollution has become more severe nowadays, UV radiation, air pollution, light pollution, and ozone depletion are a few of the more obvious causes. Generally, people are aware of the dangers of pollution, but very few take action to protect themselves against it.

Our skin needs protection against the harmful effects of pollution. People don’t realize how easy it is to protect their skin and to fight against environmental damage such as UV exposure, air pollution, allergens, and even seasonal aggressors.

I care about people, and I am eager to help them become confident, protected, and healthy in a polluted environment. Our skin is exposed to a harsh and unnatural environment and bombarded with different synthetic chemicals; I would love to support people in their natural beauty journey, helping their skin and bringing them back to nature.

 What are the most important effects of pollution on the skin?

 Coyran Cheung:  Pollution can lead to different effects on our skin. Squalene and vitamin E are the main antioxidants of the skin; however, when exposed to pollution, these antioxidants will be depleted as they combat oxidative stress in the skin, causing dry skin. Moreover, microscopic pollutants may infiltrate deeper layers of the epidermis, causing inflammation and sensitive skin. Pollution can also lead to excessive sebum secretion, uneven skin tone, wrinkles and loss of skin elasticity by breaking down collagen and the lipid layer in the skin, impairing barrier function. Ultimately, pollution results in premature aging.

OSCO Pollution Defense Serum

How would you describe your beauty and skincare philosophies?

 Coyran Cheung:  OSCO exists to raise your health consciousness, address your skin concerns and bring you back to nature by providing natural and organic healthy lifestyle products.
We believe every person is connected to nature from birth.
We believe holistic wellness builds a positive mindset, health, and beauty from within.
We believe beauty is simple, pure, and clean.
We believe confidence is beauty.
We believe protection and prevention are as important as a cure for health and skin.

 You are a Professional Organic Skincare Formulator with formal training from Formula Botanica.  What do you see as the most valuable components of this training?  How has this training enhanced the line you have now created?

Coyran Cheung:  I definitely love Formula Botanica and am so proud to be one of their graduates. They teach step by step from basic and everything you need to know about organic skincare formulation. They also create a warm community for us to share everything about green beauty. Besides, I appreciate how Formula Botanica supports their students and graduates by helping them promote their business as well.

I graduated from the International Organic Skincare Entrepreneur Program, which is a very intensive and informative course. It has enhanced my knowledge and networking in the industry, as well as the quality of the line I have now created.

What are your biggest overarching goals as a) a formulator of Pollution Defense Serum and b) as a brand founder of OSCO? 

 Coyran Cheung:  My goal is to change people’s view on face oil, as it is actually a great skincare product that is effective, gentle, and multi-functional. Unlike synthetic or mineral oils, natural and organic plant oils are similar in composition to the lipids on your skin, so they are easily metabolized by your body. We don’t need to worry about our pores being clogged up. Moreover, I hope to help people solve their skin concerns caused by pollution with Pollution Defense Serum, making them feel protected and confident.

As a brand founder of OSCO, I hope to increase my brand awareness in Hong Kong and overseas so that to raise people’s health consciousness, solve their skin concerns and bring them back to nature. At the same time, I hope to educate them on the advantages and benefits of natural skincare. I hope people would join the green beauty journey.

You chose a beautiful blend of potent and precious oils and extracts for your star product, Pollution Defense Serum.  Can you tell us your favorite thing about each ingredient and why you wanted to include it as part of your formulation?

Coyran Cheung:

• Jojoba Oil: contains same waxy esters as in human sebum and does not clog pores
• Watermelon Seed Oil: minimizes pore size and detoxifies skin
• Prickly Pear Seed Oil: boosts collagen production, evens skin tone, high antioxidant properties
• Sacha Inchi Oil: contains high levels of Omega-3 (Alpha-linolenic acid) that helps regulate oils production and lock hydration in skin
• Pomegranate Seed Oil: boosts collagen production and contains unique essential fatty acid Omega-5 (Punicic acid) is obtained from the seed of the pomegranate. It is a powerful antioxidant that can destroy harmful free radicals and prevent aging
• Rosehip Seed CO2 Extract: treats scar tissues and blemishes
• Seabuckthorn Pulp CO2 Extract: contains palmitic acid that protects skin from unwanted penetration of environmental substances
• Rose Geranium Oil: balances hormones and oil production
• Lavender Oil: anti-inflammatory and antimicrobial that reduces inflammation and promotes wound healing
• Red Mandarin Oil: purifies skin and maintains moisture balance in the skin

What are some common mistakes you see people making in their skincare and in their pollution defense, and of these what makes you cringe the most and why?

Coyran Cheung:  People usually like to use many skincare steps with many different skincare products. It will add burden and even irritate the skin. We believe beauty is simple, pure, and clean. We do not need complicated steps and routine to treat our skin. To cleanse, hydrate and repair, protect and moisturize our skin is enough to maintain our skin health and function.

In the polluted environment, very few people take action to protect themselves against it. Wearing masks, sunscreen, sunglasses and applying skincare products that are high in antioxidants are the simple ways to boost pollution defense. (Suggested article: https://osconatural.com/blogs/skin-care-1/8-easy-ways-to-protect-and-repair-your-skin-against-pollution)

 Besides, people like to use synthetic skincare products because they like the (artificial) fragrance and ‘effective’ results on their skin. Those ‘effective’ results are mainly due to the synthetic ingredients that may destroy some of the skin structures or be harmful to the skin (or even health in the long term) to give quick and visible results. However, when people stop using those synthetic ones, they may feel like their skin returns to the original condition and even worse. It may take time to see the results with natural skincare products (actually they are potent, high performance and effective), but I know you won’t be disappointed when you and your skin are overall in a ‘real’ healthy condition.

Moreover, I would like to educate people more about what is truly natural and how to screen their ingredient lists. There are many brands on the market claiming that they are natural when they actually are not. I hope to help people know more about the ‘real’ natural beauty industry so they can choose what will truly benefit them.

What is your process for creating a product?  Do you plan to launch other products in the line in time?

 Coyran Cheung:  Research and development process is very important for creating a product. I did a lot of research before creating Pollution Defense Serum. Trial and error is crucial as well. I will seriously consider and carefully select the packaging for different products to ensure its quality and benefits to the ingredients.  It really takes time, but I enjoy it very much. I plan for there to be more products in the line in future.

How would you describe the experience you want people to have with OSCO Pollution Defense Serum?

 Coyran Cheung:  OSCO Pollution Defense Serum is different from many serums in that it lets your skin breathe. It is a high-performance facial oil with light and fast absorbing texture. You don’t need to worry about breakouts. It is suitable for all skin types. The scent of the serum is wonderful and relaxing. This serum is made with 12 potent and precious oils and extracts (100% natural and 80% certified organic ingredients) that are high in antioxidants and fatty acids (Omega-3, 5, 6, 7, 9) that your skin definitely needs. Pollution Defense Serum will protect, detoxify, repair and strengthen your skin’s fight against the polluted environment. Your skin will be improved with visible results (skin becomes supple and soft, skin barrier strengthened, pores minimized, skin tone improved) upon regular use without any burden.

 What is your philosophy on the use of essential oils?

 Coyran Cheung:  Less is more. I selected lavender, mandarin and rose geranium essential oils as they work in synergy and give a high performance to the serum which focuses on anti-pollution. The mixed scent of floral, green and citrus is soothing and relaxing. Another reason I selected these three essential oils is they are not photo-sensitive so that we can use it day and night.

Thank you for reading!

Check out OSCO!  See them on Facebook.  Follow OSCO on Instagram.

Be sure to check out my review of the line’s first release, Pollution Defense Serum!

The post Interview with OSCO’s Coyran Cheung appeared first on The Beauty Librarian.

Five Elements Skincare is a lovely natural skincare line from New Zealand.  In addition to enjoying and reviewing several of the products, I also had the privilege of interviewing Five Elements Skincare Founder Karen Mackay, a trained botanist who brings a deep knowledge of plants to her formulations.

Five Elements Founder Karen Mackay

What are the Five Elements?

Karen Mackay (KM): Ginkgo / Ginko–Extract of ginkgo biloba is very useful both for the skin and for the hair, it has a strong effect against the course of oxidative processes in the skin and also inhibits the activity of free radicals, it cleanses the contaminated skin and pores from sebum well, protects the skin from harmful external influences, and beautiful. It is used in anti-cellulite products because of its anti-edematous effect.

Olive Oil–Has a regenerating effect, smooths wrinkles, prevents their formation. Used to grow and strengthen hair. Due to the high content of antioxidants, it is often used in products for fading skin.

Plantain / Plantago–The extract contains vitamins C, A, K, tannins, mucus, glycosides, aucubin, bitter substances, a small amount of phytoncides and alkaloids, carbohydrates, saponins. It has bactericidal, wound healing, anti-inflammatory, antiseptic, cleansing and astringent action. Used in anti-inflammatory drugs, facial care, hand creams, after-sun lotions, preparations for the porous skin of the face, for sensitive skin.

Sorrel / Rumex–Conditioner for the skin, emollient, brightening effect, antioxidant, anti-inflammatory.

Rosemary / Rosemary–An indispensable assistant in the fight against acne, acne, well softens even the coarsest skin.

In addition to this base in the composition of organic rose hips, avocado, jojoba, essential oils of geranium, palmarosa and lavender. And that’s all. Nothing much, very natural composition.

How would you describe your beauty and skincare philosophies?

KM: To answer this question, I need to tell you my story about how this business started:

I was a practicing teacher for decades! (Maths, Science and Biology at secondary school level). Towards the end of my teaching career, I had a student in one of my classes who was scratching her arms to bleeding point with eczema. Every time I looked at this kid she was scratching herself and obviously in a great deal of discomfort; she was from a compromised family background, I felt sorry for her and one weekend (in October; I had been teaching her since Feb that year), I was determined that I was going to make a skin cream/ balm/ ointment that would soothe her condition.

I live rurally on our small sheep farm and knew what was growing in the area and what I had access to.  I sat down and researched the benefits of certain plants, how to make the appropriate extracts, balm etc. Shortly thereafter I gave this lass a tub of what I now call Skin Tonic, told her to apply it at least twice a day, or as needed and within four days her condition had completely cleared!! Initially, I thought that this response was a placebo effect…she liked me, wanted to please me…and her body had come to the party! However, over the next year or so, I trialed the product extensively with people who had all sorts of compromised skin conditions, including severe burns, wounds, eczema, dermatitis, rashes, blisters to great success; it even dampens down psoriasis and rosacea (those skin conditions that have an emotional trigger won’t be cured until the emotional issue has been addressed, but the Skin Tonic will significantly reduce the symptoms).

Given the extensive anecdotal feedback that I have now received from hundreds of people, this extract obviously provides the skin with a concentrated form of anti-inflammatories, anti-oxidants, and nutrients, and by enhancing blood circulation, allows for more oxygen saturation and provides a greater detox through the increased removal of wastes at the skin level. It was at this point of realization that I decided to make a skin product range that would contain as its core ingredient what we now call our Elemental Phyto-extracts.

The only product that you won’t find our Elemental Phyto-extracts in is the Sunscreen – I tried to include it, and it worked just fine, but after a few weeks, purple steaks began forming throughout the product and I realized that the mineral rich nature of the product was causing an oxidation of the potassium and manganese by the zinc oxide, to form potassium permanganate which is Condy’s Crystals. I didn’t think that people trying to protect themselves from excessive sun exposure would resort to purple steaks adorning their bodies, so I removed it from the ingredient list.

What are your biggest overarching goals as a) a formulator and b) as a brand founder?

KM: Customer satisfaction in terms of product delivery expectations.  No additives that will compromise the health of the user. To eliminate unnecessary ingredients and maximize the benefits of natural plant-derived extracts. Ethical and enviro-friendly practices. Sustainability of plant ingredients.

What is your process for creating a new product?

KM: We are always looking for better ways to develop new and helpful products. We have not formalized our approach to new product development, but listen to our customers; when they bring their suggestions, we try them out on at small scale first and then improve the formulation, keeping things as good and natural as they can be.

How would you describe the experience you want consumers to have with Five Elements products?

KM: Customer satisfaction in terms of product delivery expectations. No harmful reactions with use of the product. To engender a feeling of satisfaction that they are giving their skin the maximum nutrient benefit, in the most natural way, in order to maintain a healthy appearance.

Can you describe your signature Elemental Phytoextracts and how this makes Five Elements unique?

KM: Early on we identified the five healing plants, from which we derive our name: Ginkgo, Rosemary, Rumex, Plantago, and Olive.  These plants have been used in traditional medicine for hundreds, if not thousands of years and scientific studies back up their efficacy as healing agents.  This Five Elements extract is pure ‘skin food’; with a high concentration of anti-inflammatories, anti-oxidants, minerals, vitamins, and other beneficial phytonutrients.

How has your post-graduate degree in botany influenced your approach to skincare and product formulation?

KM: Comfortable with critiquing research, as well as growing and working with plants and understanding their nutritional needs. This knowledge enables me to provide an environment that maximizes plant health and therefore the quality of the extracts. I am familiar with working out formulas and ratios and laboratory techniques that are required for product formulation.

Five Elements uses locally-grown ingredients that are biodynamically grown.  Why is this approach important to you, and what additional benefits does it lend to your products and to the consumer?

KM: We farm organically and biodynamically, paying particular attention to soil health. This requires correct soil pH to allow the symbiotic bacteria to establish a healthy relationship with the plants so that they can maximize their soil nutrient absorption and in turn maximize their phytonutrient production. It also means that no artificial or synthetic products are going into the soil environment and being absorbed by the plants, which could potentially end up in the extracts.

Five Elements gives back to conservation efforts by supporting the Marlborough Bat Recovery Project.  How did you choose this cause, and why is it important?

KM: We live within walking distance of the beautiful Pelorus River Scenic Reserve, which is the home of one of the few remaining populations of long tailed bats in New Zealand; bats are the only indigenous mammals to our country! My husband, Don, is a member of a team of voluntary trappers of pest animals that pose a threat to the wildlife in this sanctuary, such as rats, mice and stoats. We believe in the beauty that exists in both people and in the environment, which we find ourselves in, and want to do our part to help make a positive and long lasting impact on our surroundings. We strongly believe everyone can play a role in making a difference in this world, no matter how small.

How can consumers outside of New Zealand enjoy your products?  Do you have any plans for international retailers?

KM: We are fortunate to have met many people from overseas who were visiting New Zealand, and I have had conversations with customers through cruise ship markets and with those who come to our shop in the local town of Picton. With many such people buying the product, liking it, and wanting more, this prompted us to set up an on-line presence. At the moment we receive a fair number of orders through our online store and stock our product in a few organic shops, mainly in Auckland.  We would like to expand when the time is right, to pass on the benefit of our products to a wider audience, and are presently exploring options.

How would you advise people to choose between the Skin Tonic Liquid and the Skin Tonic Balm?

KM: I suggest using the Liquid on the face and in the hair line, for ease of application – it is less gloopy; also on areas that are most compromised by a condition, as it contains 100% of the five plant extract. The balm equates to 85% of the extract and is recommended for the rest of the body.

Elemental Renewal Serum is so much more dynamic than the typical oil-based serums generally found on the market, in part due to the Elemental Phytoextracts, included at a whopping 50%. What sorts of benefits can customers expect to see given this generous amount of your Elemental Phytoextracts in this formulation?

KM: In formulating this serum, I wanted to include organic oils and essential oils that both complemented and supplemented the nutrient benefits of the five elemental phyto-extracts, but that were also user friendly and easily absorbed.

This is our premium product and is my personal favorite; it certainly ticks all the boxes with regard to repair, regeneration and maintaining skin vitality!

How would you advise someone to choose between Elemental Renewal Serum and Skin Tonic?

KM: If you don’t have a compromised skin condition, choose the ER serum, every time! If budget is a factor in your decision-making, you won’t be disappointed with the Skin Tonic Liquid. If your skin is sensitive and you have a sensitivity to essential oils, the Skin Tonic liquid would be a better choice.

Could you describe how you approach pricing and the ways in which you prioritize accessibility?

KM: May I just add as a final point that if you look at the prices of our product, relative to volume as well, we have kept the prices of the Skin Tonic Balm and Liquid, at a low and very cost effective price – our profit margins for these products are not at all high and deliberately so! From an ethical point of view, I want these products, as significant skin healers, to be affordable and within the buying reach of all who need and can benefit from their application.

Be sure to check out my review of Ms. Mackay’s products!

The post Interview with Five Elements Skincare Founder Karen Mackay appeared first on The Beauty Librarian.

Every now and then, I encounter a formulator so exacting and talented that I would (and will) beg to try anything they create, even sight unseen, simply because I am in awe of their artistry.  Such is the case with Janice Buu, the founder of Kana Skincare and chief formulator of its out-of-this-world Lavender CBD Sleeping Mask.  I was so impressed that I had to interview Ms. Buu, and she graciously agreed.  Now, without further ado, I am thrilled to introduce you to . . .

Janice Buu, the Visionary Founder of Kana Skincare

Image courtesy of Kana Skincare

What is the story behind how you became a formulator?

Janice Buu (JB):  I was looking for natural hemp products for my father during the recovery of his bypass surgery a few years ago. I researched a lot but did not find many products that I liked in the natural skincare industry. I come from a background of health and sciences, so I quickly became interested in the subject of natural skincare formulations and decided to make my own for those who also believe in plant-based sciences.

How would you describe your beauty and skincare philosophies?

JB: Beauty presents itself when we balance our health + nutrition mentally, physically, and spiritually. I am a firm believer in total plant-based philosophy! It is the most natural way to treat, enhance, and boost what our body needs while being environmentally friendly.

Where did you get the idea/inspiration for Kana Skincare?

JB: I am American born-Chinese Korean. My mother was born and raised in Korea, hence the strong Korean culture influence on me. She has always made her own facial “masks” with things she pulls out of the fridge. I watched her by the kitchen counter cutting up cucumber slices, mixing yogurt with honey. She even washed her hair with beer! (This is almost 30 years ago!) We would put the cucumber slices all over our faces, eyes, and eat the extras that were left on the plate while chatting away at night. So as you can tell, I grew up with different views of skincare compared to my peers. My friends’ moms went to the mall and bought the newest products introduced by sales reps. It wasn’t till I was older then I realized why she always stuck by natural skincare and if she couldn’t find them, she would make them – because she had extra sensitive skin.

Combined with my research on hemp a few years ago, I thought it would be perfect to marry the two -Hemp CBD + natural Korean skincare formulations/recipes. At Kana, we test everything on myself first, before employees, before friends and family, etc.

For our first product, I am recreating the fun, bonding experience of face masking for mothers and daughters, hence our first product is the Hemp CBD infused Sleeping Mask, except 30 years later, I made a jar full of 28 active botanicals with all natural skincare formulation + aroma.

Image courtesy of Kana Skincare

Tell us a little bit about the magic of CBD as a skincare ingredient.  How did you discover its potential?

JB:  CBD is a magical ingredient that treats eczema, sensitive skin while giving it vitamin A, E, C, and amino acids. It also has strong anti-inflammatory properties, making it great for soothing/relaxing agent.

The first time I tried CBD was when I was testing out a new batch of pearl powder. I mixed some CBD, pearl powder, milk, and raw honey downstairs on my kitchen counter and applied it as a face mask, washed it off after 20 minutes and as always, it felt really good! It wasn’t when I woke up the next day, I found the overnight brightening effect, super smooth skin, and I glowed for days after, even my blemishes were reduced. So I started researching on each ingredient and separating them to test on my skin to see what it was that gave me such magical overnight effect. It was CBD!

Can you describe the process/journey behind creating Kana Skincare Lavender CBD Sleeping Mask, taking it from vision to reality?

 JB:  The sleeping mask R&D alone took about 1.5 years. It probably could have been shortened to a year, but once we got all active botanicals to sync and it worked exactly as we envisioned, then I was very picky on the consistency, texture, color, and aroma. All ingredients must be organic and/or natural, including the production process. If it wasn’t perfect, I wasn’t going to release it. Someone even joked, “Janice is not going to approve it till 2020.” I think I drove the team crazy at one point, hahah.

There was definitely a LOT of trial and error. Ideas, vision, business plans, strategies are always just different parts of the outline. Ideas form better as we practice it more and more.

Can you describe some of the cultural attitudes you have encountered, both here in the US and in Korea, to CBD?  Have these attitudes/misconceptions been hurdles for launching your product in either place and if yes, how so?

JB:  CBD is still a new ingredient in the US. I definitely think we need more education on proper use of CBD and how it may benefit us in health + beauty. It is gaining its popularity quickly on the west coast and moving to the east. CBD is only allowed for research purposes in Korea as of right now.

You have blended CBD with 28 other botanical ingredients to the effect of a hydrating, anti-inflammatory masterpiece.  What things were you going for when you selected the many various ingredients?

JB:  I was going for anti-aging and natural brightening/glowing look, so lots of anti-inflammatory agents, cell regenerating boosts, wrinkle fighters!

Why did you want to create a sleeping mask specifically?

JB:  When we sleep, our body is working hard to repair and heal us from within. So I wanted to take advantage of this and put the body to work along with these active botanicals. I travel and fly around a lot. Our bodies are dehydrated, and we break out. Although sheet masks are fun and helpful at times, it’s definitely not for someone who’s on a tight schedule. Many times, I would accidentally fall asleep with sheet masks left on my face, after a long day of meetings! Only to wake up to my sensitive skin crying for help, seeing the rash, breakouts, patches of my skin would be flakey for days after. Then I thought, if I want to mask, I want to be able to fully relax, I don’t want to wake up in 20 minutes just to take off this mask, then apply the rest of my skincare routine, then go to bed. Why can’t I just sleep with a mask?!

Although I love sheet masks, it’s a fun activity to do with your girlfriends and last minute solutions to that wedding invitation you have in a few hours!

(I see a lot of travelers and even skincare companies advertise sheet masking on the plane. It is a horrible idea, and any reputable aesthetician would be able to tell you, that they will not give you a facial in the dumpster!)

Image courtesy of Kana Skincare

How would you describe the experience you want people to have with your products?

Everyone who tries Kana will find themselves falling in love with nature, and all things natural. The aroma of the sleeping mask puts all the beauties to sleep on a field of lavenders. They will wake up feeling refreshed with a natural glow. Aromatherapy is practiced in all of our products so the beauties can achieve mental + physical health/beauty all in one step.

Efficiency. We live in a fast-paced society where we demand results and minimalism. Kana shortens skincare routines, provides proven and efficient results.

What do you see as the greatest success of your line so far and what are your hopes for the future?

We have customers returning to purchase more masks for their mothers, friends, and themselves. Great reviews from press & beauty bloggers, editors all over the world. We are about to release our CBD + EGF active botanical essence in 2 weeks! There are people already pre-ordering without even testing essence samples! I am very thankful for the love and trust of people who believe in Kana. I hope countries that have not yet legalized CBD can take a step forward and look into the benefits of CBD and how it may benefit us all, especially patients. Kana will continue to create amazing health + beauty products that enhance the lives of our people.

Do you have more products in mind?  Can you give us any hints of what is to come?

JB:  Yes! We have some formulas currently in development and in the final human-testing stage, next release is EGF + CBD infused active botanical essence (28 active botanicals)! This is going to be a super fun addition for the beauties to use in their skincare routine, or to replace their existing serum with.

EGF (Epidermal Growth Factor) makes a great partner with CBD because they are both healers. EGF is found in our body since birth, however, it diminishes as we grow older (in our 20’s! don’t want to believe this… but it’s true.). Without EGF, our skin elasticity would be loose! So I thought the two can partner up and help us! EGF can focus on regeneration of the cells, fight wrinkles, while CBD soothes us, packs our skin with vitamins + amino acids, and heals any inflammation!

Now Available!  Just-Released Kana Skincare CBD + EGF Active Botanical Essence

Kana Skincare’s Recently Introduced CBD + EGF Active Botanical Essence

Image courtesy of Kana Skincare

The post Meet the Visionary Formulator and Founder of Kana Skincare appeared first on The Beauty Librarian.